WAYFINDING CAN BE MORE THAN JUST ENSURING PEOPLE DON'T GET LOST – IT'S ALSO A HIDDEN OPPORTUNITY TO CONNECT WITH THEM.
At its essence, wayfinding is the science of understanding how people perceive the environment and make decisions while navigating unfamiliar spaces and then responding with intuitive signage and information layouts. However, we take wayfinding one step further.
Using a scientific yet creative approach, we design wayfinding systems that subtly communicate your brand values, enhance your interior design and create memorable experiences.
By utilising cognitive mapping and circulatory navigation principles, we help create a welcoming environment that’s simple to navigate and easy to understand. And by taking a strategic branding approach, we ensure your wayfinding system creates a positive brand experience through clear communication. We’ve developed wayfinding systems for many of Australia’s leading companies and government departments.
We bring our unique perspective to collaborations with award-winning interior design and architecture firms, creating innovative spaces that balance the need to look good with the need to make sense.