Brief
King & Wood Mallesons (KWM) worked with Geyer and Lendlease to design the law firm of tomorrow – a firm that’s uniquely collaborative, innovative and approachable. Geyer invited BrandCulture to help bring KWM’s ‘brand culture’ to life through a timeless, elegant environment that communicates clearly with staff and clients.
Solution
To bring people together at KWM, we designed simple pictograms, wall plates and signage that encourage an open, collaborative culture. KWM’s new offices include massage and wellness rooms, a library, restaurant and gym, quiet areas for focus, and meeting rooms for collaboration. Our signage system needed to knit these spaces together, while reflecting KWM’s passion for innovation and technology through environmental graphics.
