BrandCulture created a comprehensive wayfinding system for Australia’s best know casino, ‘The Star’ (formerly Star City) as part of the five hundred million dollar upgrade to the entire complex currently underway. With around two and a half thousand staff navigating the environment day and night a variety of systems and processes are in play at any one time, including the gaming floor, restaurants, hotels, retail, corporate and administrative staff amongst many others…
Over the years a variety of signage had been put up for compliance reasons but in fact this had lead to a high amount of visual noise and confusion within the back of house areas. Our objective was to create a clear concise and sustainable signage system that could be managed and updated internally once handed over. We started with an audit of the existing signage to ascertain exactly what the communication requirements were. Next we documented all environmental influences on the users of the space from site lines, danger areas, congestion points and drop-off zones where the huge amount of goods are transferred between various members of staff on its way to a final destination. Combining these two created a new sense of order within the space where safety was key to many of the sign locations and clarity of reading was a priority not overlooked.
Research was undertaken of many high traffic locations where large machines and people shared close proximity to one another resulting in a seamless flow of traffic was achieved. Amongst this research, airports and shopping centres featured as key reference points throughout the decision making process. The gained knowledge allowed us to understand the importance of colour, size of typography, height of signage and placement relative to sight lines, and how people overwhelmingly looked in particular elevations within environments and especially corridors.
Materiality played a key role in how the signage system would be manufactured and installed so the system could achieve a sustainability objective set out at the beginning of the project. This meant an overrun of slats were created and an in-house etching and vinyl cutting machine was purchased. BrandCulture specifically designed and produced artwork that could later be manipulated, produced into signage and installed consistently with the visual guidelines to keep the signage system readable and neat. The result was a much cleaner environment (for security reasons BrandCulture was not allowed to photograph this area) with an outcome that the users of the space could navigate the space easily, reducing stress levels and improving efficiency.
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