King & Wood Mallesons (KWM) has been working with Geyer and Lendlease to design the law firm of tomorrow – a firm that is uniquely collaborative, innovative and approachable compared to more traditional law firms.
Geyer invited BrandCulture to help bring KWM’s ‘brand culture’ to life inside their offices at Governor Phillip Tower through a timeless, elegant environment that communicates clearly with staff and clients.
Headquartered in Hong Kong, KWM is a global law firm with more than 30 international offices. As a “new breed of law firm” it works in close partnership with its clients, so our designs needed to contribute to a welcoming and inclusive environment.
KWM’s offices include massage and wellness rooms, a library, restaurant and gym, with an informal café for client catch-ups, quiet areas for focus, and meeting rooms for collaboration.
Our signage system needed to knit these spaces together, while reflecting KWM’s passion for innovation and technology through environmental graphics.
To bring people together at KWM, we designed simple pictograms, wall plates and signage that encourage an open, collaborative culture. Technology also plays a big role in KWM’s vision to be a “firm of tomorrow”, so we introduced digital screens to build on KWM’s brand story and enhance the client experience.
TAILORED YET COHESIVE
Our designs are tailored to suit each space, but they’re also carefully integrated to form a cohesive whole. We set out to achieve a fine balance between our environmental graphics and Geyer’s interior design, and every detail has been painstakingly resolved.
THE VALUE OF BRANDING
The team at KWM were amazing to work with because they have such a strong sense of their culture. Branding plays an integral role in differentiating KWM from other firms, and we loved the challenge of integrating their brand throughout the workplace in an elegant, subtle way.
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