Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall
. It was built by Brookfield Mutiplex
, interiors by Woods Bagot
and the environmental graphics & signage system by BrandCulture
This journey begins on the ground floor and traverses up through the buildings lift lobbies to arrive at the destination on the 16th floor rooftop breakout. The environmental graphics capture the companies ‘journey to Parramatta’, not only for the move from Sydney's CBD to the new geographical centre in Parramatta but also as a visual narrative of Sydney Water’s history from Australian European settlement to the present day.
There are many meetings, training sessions and new staff inductions every day at the new Sydney Water headquarters so there needed to be a memorable, interesting and relevant wayfinding concept in place:
The ' journey' is represented by the Parramatta River drawn as graphical blue lines and divided into 16 sections along it's length relative to the floors of the building (see visual on right). The CBD is on the ground floor and Parramatta on level 16 with the meeting room names and numbers listed along it. The names have been taken from the beaches, bays and parks corresponding to the section of the river used to identify the floor number. Each of the locations historic context, was researched and a short summary is displayed next to the entry of each meeting room. In the ground floor lift lobby is a directory listing all meeting rooms throughout the building to aid traffic flow through the building.
The individual lift lobbies feature large swaying blue graphic lines form floor to ceiling, a section of the Parramatta river and lists the names and numbers of the meeting rooms for the floor to set you off in the right direction. Large floor numbers adorn the walls on either side of the lift lobbies, supported by a directory of the departments located on the floor. Laser-cut acrylic shapes float off the wall to identify the direction of each meeting room, the edges catching the light creating a glistening water-like effect. This material theming continues onto the meeting room doors where the meeting room numbers are compiled of small clear dot made of clear resin, these 'droplets' are applied directly to the timber, again following through the water-like visual effect.
The building’s statutory signage adhered to building regulations while being compatible with architectural finishes and demanded professionally designed iconography and well considered easily readable typography. Formed signs were created for tactile requirements at the amenities, and durable anodised aluminium selected for all other statutory signage throughout the building for durability.
The Sydney Water story continued into other areas not only in this building but also at Potts Hill; 125 years of heritage, employer branding and brand communications within through the use of innovative environmental graphic design.
This work has been published in:
Asia pacific Design#6 in 2010 read more >>>
Follow me in 2010 read more >>>
ArchiWorld Sign A to Z in 2011 read more >>>