In an ongoing relationship with UTS BrandCulture once again delivered another engaging environmental graphics idea for the university. The space was revitalised earlier in 2011 and now communicates the context of the environment through the use of wall and glass graphics applied to the collaborative area located in the main tower. The space was designed by Hames Sharley.
Students use the 7 storey atrium to congregate, share ideas and basically hang out between classes – in short they collaborate on projects in their own way. The space is impressive with huge acrylic balls in a variety of neon colours by lighting installation artist Emrah Baki Ulas. BrandCulture considers the space as a journey where questions were opened up in the minds of the students in the teaching labs, the central area is where they collaborate on the development of those ideas and answers are found.
A continuous line, loops through itself at the start of the back wall to form a ‘Q’ and continues the full length to meet up with the feature laboratory to spell out the word ‘collaborate’ and eventuate as the letter ‘A’. As we are all aware, all answers are found in the Q&A section of any good website…
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