A branded environment for energy company QGC reveals the length and breadth of one of Australia's largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG).
QGC is leading the way sourcing this new cleaner energy resource and reducing the global dependence on coal powered stations, this environment tells that story.
QCLNG is due to begin pumping gas in 2014. To celebrate this milestone, Queensland Gas Company asked BrandCulture to bring the brand to life in the interior of the new QCLNG Control Centre aka ‘The QGC Hub’.
The control centre is a highly functional space. But it’s also where QGC brings VIP clients when they want to show off their “factory floor”. Our brief was to tell the story of the QCLNG and demonstrate QGC’s pride in its achievements, commitment to safety and the financial benefits it brings to Queensland, through an innovative and engaging branded environment reflecting of their organisation’s values.
The brand story starts the moment you walk out of the lift. The lobby is framed by a 3D ribbon which represents the gas pipeline from the Surat Basin drilling sites to the Curtis Island production plant where the liquefied natural gas (LNG) is exported from to other countries.
In the breakout space the magnitude of the project becomes apparent with a map of QLD Queensland on the wall identifying drill sites and pipelines across the state. A massive mirrored wall is overlayed with a map of the project’s infrastructure.
As you enter the main work environment … the LNG export market is explained in recessed orange “gas bubbles” and chromed pins pierce the high gloss white walls to form the word “export”. More bubbles explain the benefits of gas over dirtier fuels such as oil and coal.
The story continues throughout the floor, with images of ships, helicopters, trucks, gas pipelines, water treatment ponds, and gas liquefaction plants featuring on the glass walls dividing the integrated collaborative environments and the corridors. Along the central corridor the entire LNG process is captured in an environmental graphic depicting the journey from the drilling well to the ships.
The 3D pipeline ribbon was formed from a continuous 23 metre piece of Marblo reconstituted stone.
Black domed resin dots were used to create tactile words for each of the control rooms, named after key components of the infrastructure and operational workforce.
The breakout map was created by laminating the map graphic into the layers of the mirrored glass panels. T, this achieved the desired mirror colour, but also allowed the infrastructure footprint to easily be updated by removing or adding orange film to the face of the mirror’s surface as stages of the infrastructure project came online.
All Content copyright BrandCulture Communications Pty Ltd
The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.