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  • Potts Hill reservoirThe wayfinding system names and numbers are made from specially formed droplets of resin.
  • Potts Hill reservoirBeautiful typography and old drawings were turned into artwork to once again come alive.
  • Potts Hill reservoirRooms are nameed and numbered to aid navigation throughout both buildings.
  • Potts Hill reservoirEnvironmental graphic images embellish the glass to the meeting rooms in the main reception.
  • Potts Hill reservoirThe room names represent component parts of the water system; water treatment on the reception, resevoirs in the centre and the dams at the rear of the building.
  • Potts Hill reservoirThe reservoirs construction was a major technological achievement of its time.
  • Potts Hill reservoirThe people who built the original resevior are recognised in this old group photo.
  • Potts Hill reservoirThe original water sheds applied to the glass act as a visual divide between the meeting rooms and the informal meeting area outside.
  • Potts Hill reservoirHandwritten plans of the site and surrounding areas were reconfigured to suit the glass of a meeting room.
  • Potts Hill reservoirMeeting rooms signs are different to the building facilities to help recognition.
  • Potts Hill reservoirThe signage was made to suit the materials they were applied to whilst conforming to the Australian building signage code.
  • Potts Hill reservoirThe latest corporate communications are regularly updated using the bespoke up-dateable poster system.
  • Potts Hill reservoirThe heritage of Potts HIll is recognised in the board room on several large photo-anodised aluminium plaques.
  • Potts Hill reservoirCompactus units are wrapped in historically significant historic images from the Sydney Water photographic archives.
  • Potts Hill reservoirThe images were varied in content and all chosen for their relavent content whether character, building or mechanical.
  • Potts Hill reservoirTimes were very different before machines were so abundant, they were much harder times than we live in now.
  • Potts Hill reservoirAn old pipelines blueprint for the site is applied to the glass in the stairwell of the warehouse offices.
  • Potts Hill reservoirHistoric railway sheds were identified after the extent of the restoration hid the original features.
  • Potts Hill reservoirThe signs were specially made from photo-anodised aluminium and a special exterior UV filter film was applied to increase the lifespan of these signs.
  • Potts Hill reservoirBoth the heritage of the railway and the importance of the digging that took place are recognised.
  • Potts Hill reservoirParking site signage made to look like water level poles.
  • Potts Hill reservoirRain water tanks were clearly identified with giant type.
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The wayfinding system names and numbers are made from specially formed droplets of resin.

Excerpt form Sydney Water website 9.8.09 Sydney Water delivers essential and sustainable water services for the benefit of the community. Sydney Water provides drinking water, recycled water, wastewater services and some stormwater services to more than four million people in … Continue reading →

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Potts Hill was the second major project BrandCulture undertook for Public utility company Sydney Water. This was completed in early 2010 following the completion of their Parramatta Headquarters in 2009. BrandCulture collaborated with architects Bates Smart, also responsible for the interiors, and Brookfield Multiplex who built the site containing a large hard stand area, warehouse and site offices primarily for engineering field staff. This collaboration produced a successful outcome for Sydney Water and is a welcome improvement of the facilities for the workforce at the site. Earlier this year Sydney Water were recognised at number 8 best places to work in the Dream Employers of 2010 national poll.

Potts Hill has supplied Sydney with its drinking Water for well over a hundred years, therefore it is of particular importance to the heritage of this public brand. The site contains the original screening chamber used to remove debris out of the upper canal. The first reservoir was built when the needs of Sydney’s population increased past the capacity of the canal during the day and was a significant engineering feat of its time. This was superseded by reservoir  number two which operates at about 70%, it had a relatively recent addition of a massive bladder which protects the water from contaminants and is made form a special material that has the best UV protection, another feat of ingenuity and innovation.

The Potts Hill site has several other buildings that have historical significance, including the original pump house and surrounding facilities. Their heritage has been recognised throughout the main office building and in the warehouse office with the integration of imagery from an era that relied heavily on human labour. These environmental graphics greet people in the main reception and add a real sense of humanity and history to the site. The meeting rooms are adorned with old drawings of the pump house, schematics of the water flow system and old maps of the surrounding areas, all adding context and relevance for new and existing employes and visitors alike.

The meeting room names formed the basis of the wayfinding concept, each referenced a key element in the water system from the dams that feed Potts Hill Resevoir and eventuate to the smaller reservoirs throughout Sydney that in turn distribute every last drop of Sydneys water needs.

Sydney Water have been implementing Recycled Water facilities where waste water is recycled through small and large facilities. St.Marys has recently opened a visitor centre showcasing some of Australia’s most technologically advanced water treatment facilities to the public.

Environmental Branding with Typography

15-05-2012

The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there … Continue reading →

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