Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall. It was built by Brookfield Mutiplex, interiors by Woods Bagot and the environmental graphic design & wayfinding by BrandCulture. We are proud to announce this project recently received Highly Commended at the 2013 Heritage Awards hosted by the National Trust of Australia
The environmental graphics capture the companies ‘journey to Parramatta’, not only for the historic move from Sydney's CBD to Parramatta but also as a visual narrative of Sydney Water’s history from Australian European settlement to the present day.
The Sydney Water brand is focused on three core areas; history, staff and the brand communications within the environment. Sydney Water’s rich cultural heritage features as a defining motif that lends depth and solidity that could easily have been lost in a modern built environment. BrandCulture met with Sydney Water heritage consultant Phillip Bennett, to understand the key historic achievements that would need to be interpreted. We also spent a fair amount of time collaborating with various heritage teams to conduct research of the extensive photographic and document archives. The process uncovered superb images showing the human face behind the company, from candid images of men digging ditches to formal shots of Federation-era board members. Other images show the spectacular equipment and engineering feats being undertaken that were regarded as revolutionary for their time.
The images received a coarse screen effect to keep photographic consistency and we printed these to optically clear film, which was applied to the vanceva (coloured glass) in the meeting rooms. The print acts as a seclusion zone between staff and occupants in the meeting rooms. On the roof-top breakout area, a brief explanation of the images appears on a feature wall to add meaning and context to the environment.
Sydney Water’s history is specifically recognised in two locations – the Chairman’s floor, where images of past and present chairmen and presidents feature, and also on the main meeting room and training floor where fifteen key events in the history of Sydney Water are highlighted, from the formation of the Board to the building of Warragamba Dam. Combinations of acid-etched smoky acrylic panels with paint-filled lettering are attached to ink-imprinted anodised-aluminium sheets that sit off the wall, floating to give a gallery effect.
On the main breakout level, a tribute to staff features at the lift exits, via an image gallery that is visible as people walk through to the breakout area. 15 acrylic displays feature an ever-changing acknowledgement of current staff that have made significant contributions to the company or to the greater community, emphasising the importance of living the everyday values at Sydney Water. The display wall features a multi-layered acrylic wave expressing the key behaviours of the company, educating and reminding staff of their role as Sydney Water brand ambassadors.
In the main building breakout spanning al of the 16th floor minus 3 meeting rooms, a wall traverses the building from north to south features 15 large, 20mm thick polished acrylic panels. These panels are updated quarterly with current brand campaign messaging inserts. Each quarterly theme concentrates on a particular area of the business and educates staff about key messaging, particularly around sustainability issues such as being carbon neutral, recycled water and desalination. BrandCulture created a system of templates for Sydney Water to update and maintain the brand communication displays.
For further information Click Here
Who we work with Click Here
Keep viewing our portfolio Click Here
Work with us Click Here
All Content copyright BrandCulture Communications Pty Ltd
The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.