Located at the heart of Chatswood, No. 38 Albert Avenue is a luxurious mixed use development that combines seven residential levels, an eight-level hotel, ground-floor retail plus its very own medical precinct, Chatswood Private Hospital.
The site needed a unique placemaking and wayfinding strategy to bring its different uses together, as well as a distinctive brand identity that complements its architecture. Designed by PTW architects, No. 38 Albert Avenue is inspired by age-old Feng Shui principles, with an emphasis on luxury.
We worked closely with Probuild and landscape architects Site Image to create a signage system and public art strategy that would compliment their own vision for No. 38 Albert Avenue’s landscapes.
No. 38 Albert Avenue heralds Wu International’s expansion into the Australian property development market, so it required a sophisticated, timeless design.
We set out to design a balanced and cohesive signage solution that meets the needs of all tenants, and unites the site as a whole. A big part of the challenge was accommodating the needs of a broad range of stakeholders, from local council to investors.
CHINESE DRAGONS & JAPANESE CARP
Our design solution makes it easy for tenants and visitors to find their way around, and to navigate No. 30 Albert Avenue’s different entrances and uses.
Site Image designed colourful glass boxes adorned with Chinese dragons and Japanese carp. These installations inspired signage based on ancient ‘Ritual Bronze’ techniques, with elaborate graphics applied to precious materials. The outcome is a sequence of cloud patterns representing the heavens, carefully planned to sit among the ‘Dragon Gate’ concept.
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