After successfully completing AAPT’s Sydney and Brisbane offices, BrandCulture were commissioned to create a branded environment for AAPT’s new Glebe offices, once again in collaboration with HBO+EMTB.
The Glebe location houses the primary components of AAPT’s technical infrastructure and technical personnel. BrandCulture used images of staff to reflect the human heart of the AAPT brand with the imagery style evolving to give the Glebe office its own technological, dynamic, energetic and fun identity. Particular brand elements were carried across into this new environment, in line with the brand guidelines and to ensure a consistent dialogue with staff.
AAPT understands the importance of consistent and clear communication of the brand to its staff. The environmental brand graphics were translated into internal communications pieces that deliver core communication and values in a dynamic and exciting way.
As with the Sydney headquarters and Brisbane offices, staff and stakeholders are greeted on each floor by an inspiring brand wall and messaging relating to the business units on that floor. The signage, wayfinding and office labeling system developed by BrandCulture was again seamlessly translated into this new environment, allowing visitors from other AAPT locations to navigate the building simply.