George Weston foods created a new division in 2010 to better service a wide range of commercial clients. Instead of several sales reps from the wide range of brands in the GWF porfolio turning up, just one representative can now offer all of these brands with incentives. This is the new sales force for a company that has brought the Australian consumer brands such as Tip Top, Abbotts Village Bakery, Golden Crumpets, Big Ben, Bazzar etc, as well as the commercial brands from their respective industries; Cereform (cake mix), Jasol (cleaning products), Weston Milling (flours) and many more.
After the refresh of George Weston Foods corporate identity and the creation of their branded environment at the new North Ryde headquarters, GWF Foodservice was up and running, although in need of brand identity guidelines and an advertising campaign to establish the services on offer. Our brief was to find a way of letting their commercial customers know about this new service… ‘Get to know us, your Customers do’ became the line that encapsulated this. Along with the advertising campaign, we created a motion graphics presentation to run at trade shows across the country.
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