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The industrial in-floor graphics offer you two journeys; yellow leads to the display cabinets and the red line allows you to easily find machinery and other equipment.
The end result is finding the machine you’re looking for in a complex space containing a considerate amount of equipment.
The ’slick industrial’ concept is underpinned by the juxtaposition of blatantly obvious wayfinding and ultra-modern graphic wrapped workspace glass walls.
Key decision points are made completely obvious to the users of this often loud and otherwise engaging environment.
Wayfinding graphics on the fabrication workshop floor help students navigate around the workshop to the machines whilst marking a clear and safe path through what could potentially be a somewhat dangerous environment.
The melted plastic graphic wraps the entire workshop on two sides, continuing around the glass workshop wall and around the laser room to join up with the display cabinets.
The environmental graphic allows a clear line of sight through the workshop into the studio facilitating operational health & safety requirements.
The graphics on the glass represent a modern interpretation of the screen used in traditional printing methods. Optically clear film printed with white UV inks create a clean and bright space to work.
The yellow line encountered on the floor as you enter the workshop leads you on a journey to the two feature display cabinets. These cabinets showcase the latest and most prominent student work fabricated in the workshop.
Abstract lettering introduces you to the workshop as you walk up to the doors, a prelude to the wayfinding design encountered inside.The industrial in-floor graphics offer you two journeys; yellow leads to the display cabinets and the red line allows you to easily find machinery and other equipment.
Excerpt taken from the UTS DAB website 5.8.09 DAB is led by a senior executive consisting of the Dean, Prof Desley Luscombe, Associate Dean (Teaching & Learning), Louise McWhinnie, Associate Dean (Research), Dr Kees Dorst, and the Faculty Manager, Brian Glover. The Faculty has … Continue reading
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Australian Human Rights Commission - Every Voice.
Mirvac Group - The living line
AAPT - Human Technology
George Weston Foods - GWF Corporate Identity
University of Technology Sydney - Photomedia Lab
Arriyadh Development Authority - The Red Palace
Gardner Wetherill - Brand building
Brookfield Multiplex - Wayfinding on a large scale
Australian Government - Dep’t of Agriculture, Fisheries and Forestry
George Weston Foods - GWF foodservice
Barangaroo Delivery Authority - A Sustainable Conversation
Luxottica – OPSM - A winning combination
Sydney Water - The Journey to Parramatta
Interiors Australia Group - Sunset in Sydney
AAPT - Call center culture
Sydney Water - Potts Hill reservoir
Origin Energy - Collins Street
George Weston Foods - The Best Food in the Business
Tabcorp - Wayfinding The Star
Progress Pacific - Creating brand value
Barclays Global Investors - Global and local
XYZ Networks - xyznetworks – Static motion
Qantas - First and Business
Commonwealth Bank of Australia - Point of view
Qantas - Brand Culture
University of Technology Sydney - Digi-labs
Mirvac Group - Sydney headquarters
AAPT - Sydney HQ
University of Technology Sydney - Questions and Answers
We are proud to announce this project was recently awarded a Merit Award by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>>
The University of Technology are a great brand to work with, given that what we do is a relatively new discipline within the built environment and new on many a universities syllabus around the globe now. The Design, Architecture & Building Faculty for UTS is located in Haymarket in the heart of Sydney. In early 2009 the facility started a major upgrade, primarily in the Fabrication Workshop and Photomedia Laboratory. Gardner Wetherill Associates redefined the spaces into a modern environment more suited to this highly regarded institution. BrandCulture were engaged to make these spaces reflect contemporary technology and culture through the use of environmental graphics.
The workshop is divided into three main areas; a 24 hour studio, the laser room and the main workshop floor. For OH&S requirements, the 24 hour studio workshop and laser room were required to maintain a clear line-of-sight across the workshop. It also required a level of seclusion so occupants would not be continually distracted by other activities. As a visual tribute to modern architecture (Herzog & Demeuron), the stretched form was created with a large dot screen running throughout to allow for visibility.
‘We are interested in the surface,” Herzog explains, ”not as pure decoration but for its capacity to have an impact on the space.” With the addition of pattern or, at Dominus, of texture, a building takes on a different character under different conditions, emerging or receding as the light changes, becoming more solid or less substantial. ”So that it’s not the geometrical space you give it once and for all as an architect,” Herzog explains.
Despite the wall that has divided fashion and architecture, their progress in our time has been remarkably parallel. ”Clearly, all things in contemporary culture are related,” Herzog says. In clothes and in buildings, transparency has become one of the hallmarks of the 90’s, as fashion designers utilize chiffon, mesh and other sheer materials, and architects turn to glass, screens and scrims. Herzog speculates that in both cases the fascination is the same. ”It is always the curiosity about what lies behind or beyond or beneath the surface,” he says. ”The transparency creates a certain ambiguity, an interplay between the inside and the outside.”
See Herzog & Demeuron reference
The main workshop floor required a clearly delineated walkway for safety, this feature became the key graphic wayfinding interpretation. The system had to resolve two issues: to find machines by number; and to lead the eye to several displays celebrating the students work. The result pays tribute to modern iconic graphic styling with an engineering influence, featuring bold use of the flooring area.
BrandCulture have since collaborated with GWA once more on the new Digital Labs environment.
This work has been published in:
Asia pacific Design#6 in 2010 read more >>>
Follow me in 2010 read more >>>
ArchiWorld Sign A to Z in 2011 read more >>>
The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there … Continue reading
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