A new perspective

Gardner Wetherill

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Gardner Wetherill and Associates approached BrandCulture to look at their website after collaborating on several environmental branding projects for the University of Technology Sydney. After forming a great working relationship during those projects we undertook the website creative and build in WordPress so they could actively participate in creating and updating content for their online presence.

Soon after the website was launched we were again brought in to discuss how their marketing collateral and working documentation could be branded in a similar fashion. We started with the hardest component first, the identity… the initial realisation is that there are only two partners Ross Gardner and Toby Wetherill so the ‘associates’ could easily be dropped, simplifying the identity immediately and using the word associates seemed a bit old fashioned. The identity went though many iterations and competitor brand profiling but it was the simplest solution that seems to be the most effective, this is a work in progress but nearing completion. Brand identity guidelines, corporate stationary, marketing literature and general company documentation are being created to further reinforce the commitment to a new way forward for this company who are moving from strength to strength every year.

We are currently scoping a bespoke branded collateral system that can be managed in-house for all of their marketing and project documentation needs (EOI, RFT responses etc). BrandCulture have developed a system for other clients in the field of architecture and building where we design, implement and train staff so most of their marketing and branding needs can be handled in-house, reducing marketing costs and expanding their brand voice.

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