Environmental Branding with Typography
15-05-2012The Australian Human Rights Commission wanted the opportunity, when they…
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The reception seating area is located adjacent to the primary server room, this is the technological heart of the building. Environmental graphics of data seep out of the room and along the glass to create a pulse seen throughout the whole office.
AAPTs Sydney CBD HQ client floor incorporates an impressive 110ft multi-sectioned light-box wall embellished with environmental graphics, brand values and pictures of staff.
Each floor of the building has a designated colour and houses different business units that make up the AAPT national headquarters. Descriptive words relevant to the floors occupants support images of staff members in the lift lobbies throughout.
The glass meeting rooms hide nothing but sound, keeping an air of openness which is evident in the culture at AAPT.
Seamless workspaces throughout the office are brought together with subtle and engaging technology graphics.
Floor to ceiling and 8 meter wide light-boxes on each corner of the building over six floors display graphics representative of AAPTs humanised technology.
Meeting rooms on each of the 3 floors are named after islands located in Australia’s three surrounding Oceans, in keeping with the Sydney and Brisbane offices naming themes of beaches and river systems.
Quiet rooms add colour to the environment while offering the occupants a medium level of seclusion whilst potential users can see if the room is being used.
Colour washes across the breakout diving it form the working environment with high-tech light reflective film applied to the breakout signage.
AAPTs Glebe offices house the infrastructure that powers the AAPT network. Images of staff throughout the building have integrated ones and zeros representing the human touch AAPT has with technology.
Brand messages adorn the walls in this Brisbane based call centre, with a technology overtone.
Imagery of staff captured the difference in the Brand Culture for the Brisbane head office in Fortitude Valley.
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The reception seating area is located adjacent to the primary server room, this is the technological heart of the building. Environmental graphics of data seep out of the room and along the glass to create a pulse seen throughout the whole office.
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Qantas
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Interiors Australia Group
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Arriyadh Development Authority
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XYZ Networks
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Progress Pacific
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Australian Government
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Barclays Global Investors
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Commonwealth Bank of Australia
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Australian Human Rights Commission
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Origin Energy
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George Weston Foods
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Gardner Wetherill
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Mirvac Group
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Barangaroo Delivery Authority
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Brookfield Multiplex
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Luxottica – OPSM
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Tabcorp
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University of Technology Sydney
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Sydney Water
Excerpt taken from the AAPT website…
We want our customers to say that we are the easiest to deal with Network Service Provider in Australia.
With one of Australia’s most extensive and high-quality IP networks, our dedicated focus on the Corporate and Wholesale markets creates a unique position for customers to experience a telecommunications partnership unmatched by others.
This partnership is exemplified by the successful integration and delivery of our IP-Based Core Network, which incorporates more than 11,000kms of fibre and 370 exchanges, along with Ethernet capability in more than 180 of these.
We have invested in simplicity, streamlining systems and delivering a straight-forward approach to customer service. We get close to our customers with a flat management structure and an executive team connected to our clients.
In a complex world, it’s a personal approach with best-in-class products – and we’re proud of it.
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