Category: Wayfinding


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    This week, we are thrilled to announce the global launch of Pam Wayfinding – a collaborative platform for architects, designers, faculty and brand managers. The launch includes a fabulous new website and a brand new identity – created by the talented people at Canvas Group – and a series of videos produced by […]

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    When Stephen Minning returned from Wellington recently, he felt a little envious of the city’s creative energy. We decided to ask Nick Kapica – curator of SEGD’s Off-Grid NZ event – why those Kiwis are enjoying a surge of creativity on the other side of the Tasman Sea. In addition to curating Off-Grid […]

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  We’re thrilled to announce that Stephen Minning, Managing Director of BrandCulture, has been selected for elevate61, an accelerator program to help companies fast track their growth into the United States. In addition his role at BrandCulture, Stephen is also Director of Pam, a Sydney-based technology company that makes wayfinding simple by managing signs to […]

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  Hospitals can be stressful environments. Whether you’re sick, rushing to the Emergency department, or visiting someone ill, chances are you’d much rather be somewhere else. In Australia, visiting hospital can be even more daunting for those who speak languages other than English at home. When linguistic difficulties are involved, finding your way around hospitals […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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  Consumers are increasingly favouring items that go beyond ownership and extend to meaningful experience. Keen to harness this trend and drive increased sales, retailers are coming up with innovative ways to create a new kind of shopping experience where online and offline fuse: they’re no longer discernible spaces or experiences, but in fact a […]

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  Its an exciting time of the year for those in the experiential design industry, as designers and design agencies alike gear up for the 2017 SEGD Awards. The annual awards founded in 1987 offer a unique opportunity to gain recognition, and honour unique work within a range of categories. If you are a designer […]

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  Nick Bannikoff is one of the most experienced wayfinding designers in Australia, but he didn’t always want to be an experiential graphic designer. He studied architecture, followed by industrial design, and then travelled around the world for a few years – all before finding his true calling. As Design Manager at BrandCulture, Nick is […]

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A COLLABORATIVE CHRISTMAS

December 15, 2016

  It’s the festive season and once again we are fortunate enough to find ourselves collaboratively celebrating with our “sister company”, MediaBank. As you are probably aware, there are a few fundamental rules for Christmas work parties and we can safely say that we broke them all. As the dust starts to settle and apology […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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GLOBETROTTING SMART SHOE

November 30, 2016

  In countries where the signage is in English, locating your destination is easier, but what if you’re in a foreign country where the signage is in another language? Imagine a pair of shoes that connects wirelessly to your smartphone’s navigation app, like Google Maps or Apple Maps. Imagine, keying in the location you want […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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It’s always nice to receive some recognition for our work, especially in an industry rich with talent. BrandCulture enjoyed sharing the podium at this years Sydney Design Awards (The Design 100) – picking up Silver in the Environmental Design category for our ‘Brilliantly Connect Future‘ Telstra project. The DESIGN 100 is a global community of 75,000 […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Stephen Minning and Steve Plummer are jetting off to New York next month to attend xlab, an event that explores some of our biggest obsessions at BrandCulture from smart cities to experiential graphic design.  If you’ve ever met Stephen – BrandCulture’s Managing Director and founder of sister company MediaBank – you’ll know how much he […]

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  To shed light on the value of design, we asked Julian Frood, Environmental Designer at BrandCulture, how he sees the world as a designer and problem solver. Jules has been part of our team at BrandCulture since 2013, and today he’s one of our most talented environmental designers. He’s also a daydreamer, film buff, […]

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  In June this year the world was stunned as the beautiful Iseo Lake in northern Italy was transformed into “The Floating Piers”. Exhibiting the genius that is Mother Nature, and in succinct style closing the loop between inspiration, art and once more: inspiration… The Floating Piers was the brainchild of American-Bulgarian artist Christo and […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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The Road Not Taken

June 16, 2016

Two paths diverged in a park, one paved with cement, the other a trail of worn grass. Which is the one more travelled by? And why? The poet Robert Frost might ponder the metaphorical paths we take to reach greater self awareness, but in the world of environmental design and wayfinding, understanding and/or predicting the route of […]

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Yes we all do, thanks to some great designers who were able to create a global visual language capable of enabling the whole world to reach their favourite teams without having to know the specific language of the Olympic host nation. Who wouldn’t find it difficult to get to the fencing pavilion in a foreign country […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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Tunnel Vision

March 10, 2016

If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Raising Standards

February 18, 2016

  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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  The last of 9 smart wayfinding totems for the University of Technology, Sydney now stands proudly in front of the iconic Dr Chau Chak Wing Building. Not only does this help UTS claim ownership of this Sydney landmark, but embedded technologies in the totem create a digital gateway for students and visitors to access useful […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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  The brightest minds in digital and technology converged on Telstra’s Annual Digital Summit to discuss how the intersection of people, business and digitisation has changed our lives and work forever. This was BrandCulture’s second year in attendance, joining 1100 of the ‘Digirati’ from an array of industries eager to discover how the shift in digital landscape would affect the […]

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Pink is the new black!

October 8, 2015

Sydney bus commuters faced the largest CBD transport network changes in over 30 years on 4 October 2015.  Directing more than 630,000 commuters each day away from their regular travel routine and habits was never to be an easy undertaking. It was a massive effort by Transport for NSW (TfNSW) and BrandCulture, who worked in […]

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Bus Numbers

October 1, 2015

The biggest change to Sydney’s bus network in a generation will occur on the 4th of October when bus services will be removed from George Street and redistributed around the city.  To assist customers in finding their new stops BrandCulture was engaged by Transport for NSW to support their team in preparing a temporary wayfinding […]

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Beam Me Up, Scotty

September 24, 2015

Colour, form, music and sound. These terms epitomised the BEAMS arts festival. Four years since its inception in Chippendale, the theme of this year’s festival was Phenomena; and it truly was a phenomenal experience. The Chippendale Creative Precinct (CCP) has reinvigorated the once overlooked suburb, transforming it into a community hub and pioneering creative collaboration. […]

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Last week our MD Stephen Minning was invited by the University of Technology Sydney to the TEMC 2015 ‘The tertiary education management conference’. Anyone who’s involved in facilities management and construction was there. This years theme was leading locally, competing globally and is a testament to Australian innovation. Stephen Minning and Bryce Hutchinson (UTS senior building information […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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Frost*collective and BrandCulture collaborated on the major overhaul and redesign of the wayfinding and signage systems for the city campus of The University of Technology, Sydney. With an increased student intake and a number of major urban developments in the Ultimo precinct, UTS needed to create a visible presence in the urban landscape. To define a […]

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Two of the most fascinating talks we attended at this year’s Society for Experiential Graphic Design (SEGD) conference were given by Mike Rawlinson and Donald Meeker (we promise this is our last post for the year on the conference!). While the work they showcased was exceptional, what really interested us was the fact that in […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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In 2012 Telstra underwent a major brand relaunch, moving to a world of colour – to better represent the diversity of people, customers, products and services. BrandCulture were engaged to implement the brand refresh into the headquarters at 400 George Street, Sydney. The special materials reflect brand personality within energetic dichroic films and brand infused anodised […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Smart Arts

April 30, 2015

Smartphones technologies are one of the great disruptors of our generation. They are constantly buzzing with no rhyme nor reason, receiving email offers, social media updates and even the occasional phone call! Last week Sydney Culture Walks App released an updated App that utilises proximity technologies to alert you to the presence of cultural landmarks. Working in collaboration with the City of Sydney, BrandCulture, […]

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Signage therapy

April 23, 2015

When customers are in an unfamiliar setting and need to find something specific, there is reassurance in knowing they can do so with the guidance of meaningful messaging and well placed signs. There are many processes in establishing an effective wayfinding system, for example – assessing any issues by researching and planning a user’s journey, […]

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A Guiding Light

March 5, 2015

BrandCulture recently implemented a new wayfinding system in the Harbourside Shopping Centre, located within the Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic new waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC […]

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A Sign of Technology

February 26, 2015

  Smart Totem Installation from BrandCulture on Vimeo. Earlier this week BrandCulture oversaw the installation of the first of a series of wayfinding totems at the University of Technology, Sydney. The culmination of two years design and development, the totems evolved substantially from the Frost* design concepts whilst retaining the intent and distinctive colour. Ensuring the complex geometry […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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Just a friendly reminder that entries for this years SEGD Global Design Awards are due on the 31st of January 2015. Late deadline is February 14th 2015. The SEGD Global Design Awards honor a wide range of projects, from interactive multi-media environments to complex hospital wayfinding systems, and from museum exhibition design to three-dimensional brand expression. Retail […]

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  University life is tough for a student… juggling lectures, tutorials, a part-time job, study, finding new friends, not to mention finding their way through a large campus! A year ago, BrandCulture embarked on a project to unify the University of Technology, Sydney campus through a wayfinding strategy as part of the UTS Masterplan. Along […]

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In years to come, people will look back at 2014 as the year of the smart phone. This year has been a landmark year in the interconnectivity of the digital and physical, and the effects are irreversible. Not only do 89% of Australian’s aged between 18 and 75 (the highest in the world, AMPLI Report 2014) […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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BrandCulture believe in bringing brands to life, and this is exactly what Adidas has done for their Research and Product Design Centre in Germany. Adidas, with the help of design agency Büro Uebele Visuelle Kommunikation, utilises their office environment as an extension of their brand through the architectural features, environmental graphics, and wayfinding design, inside the […]

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Nothing is Impossible

August 21, 2014

Branded Environments are moving with the times and are taking advantage of the affordability and flexibility of the latest technologies. A great example is what Nike has created in Shanghai, China for their Nike RISE campaign. The ‘House of Mamba’ features a floor inlaid with LED’s and motion sensors to track and visualise player movements. This technology allows it […]

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…easy as 1 2 3

August 14, 2014

Can a solid sculpture change shape? Well, this one, entitled Threshold by British artist James Hopkins for the Florentinium commercial offices development in Prague, effectively does! As you move around, it will appear to morph from 1, to 2, to 3. Or could it be a countdown? Either way, it is a fun, captivating visual trick […]

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It’s that time of the year again! SEGD, The Society of Experiential Graphic Design, are holding their annual conference in Atlanta on June 5-7th, themed – CONVERGENCE, Crossing Lines. Our MD Stephen Minning Attended last years ‘Above the Fog’ conference in San Francisco which was a huge success and helped raise both the industry standards, […]

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Today marks a bold step forward for SEGD – the society of leading design professionals at the cutting edge of communications in the built environment… if you are ‘in the know’ then Environmental Graphic Design (EGD) is a common term to describe our profession but there has been confusion when using this term in general… most […]

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Putting UTS on the Map

September 11, 2013

 Images © University of Technology, Sydney. If you are considering going to Uni (or back to Uni); then look towards The University of Technology, Sydney. The new Gateway to Sydney development is a combination of building works at UTS and Central Park, and promises to be a monumental upgrade to Sydney’s Southern CBD. Seriously, check it […]

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Remember the time?

July 25, 2013

Can you remember the moments in your past that have helped shape your future? Or the times that were special only to you and were never shared?  The Heritage Awards offer unique opportunity to showcase the work of individuals, community groups, government departments and corporations who have completed projects promoting the conservation of Australia’s built, […]

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Recently we posted a link on our Facebook page referencing a great piece of collaborative design between German company ASB Systembau and longtime glass manufacturer Kinon Porz. Called the ASB GlassFloor, this interchangeable court serves as a multi-disciplinary sports environment. The advanced flooring comprises of multiple, highly treated and hardened ceramic glass panels, below these […]

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In the latest edition of EG magazine (NO.2), the international journal of the Society for Environmental Graphic Design, Editor in Chief Pat Matson Knapp has an interesting take on the 2012 SEGD Global Design Award entrants. Like Goldilocks, the jurors were in search of designs that were not too big and not too small, not too hot and not […]

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The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in […]

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More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. […]

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Follow Me! Publication

January 19, 2012

What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover. As we believe, wayfinding is ultimately a […]

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Frame Publication have just published a new book: Colour Hunting: How Colour Influences What We Buy, Make and Feel explores the very canadian online pharmacy depths of the subject. BrandCulture have a 3 page spread on the World Square Car Park for Multiplex. The book is categorized into three chapters. In the first chapter, ‘Commerce’ (buying/ […]

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SEGD Award win

June 15, 2011

We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards. There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award viagra online in the program. The […]

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Wayfinding Star City

March 29, 2011

Wayfinding is ultimately a science: the science of helping people find their way. But just as importantly, there is an art to creating appealing, logical wayfinding systems that add context to your journey. The function of wayfinding is to inform people about their surroundings in the (unfamiliar) built environment. It is important to show information at […]

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BrandCulture’s environmental branding project devised for The Department of Agriculture, Fisheries and Forestry covers more than 38,000 square metres across two buildings in Canberra. The site required a complete brand experience that would represent the department appropriately to all staff, suppliers, visitors and clients. Working with Reid Campbell, BrandCulture created a branded environment to reflect the Department’s varied […]

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SEGD Award for Wayfinding

September 17, 2010

The World Square car park wayfinding project undertaken by BrandCulture has been recognised by The Society for Environmental Graphic Design (SEGD) with a 2010 merit Award

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For the convenience of users of this Site, one or more links to other Internet Web sites may appear from time to time. Except for Internet Web sites maintained by divisions of BrandCulture, the Internet Web sites to which links are provided in this Site are not under the control of BrandCulture. BrandCulture assumes no responsibility for the contents of any non-BrandCulture-linked Internet Web site, or for any potential damage arising out of or in connection with the use of any such link. In addition, the existence of a link between this Site and any other Internet Web site is not and shall not be understood to be an endorsement by BrandCulture of the owner or proprietor of the linked Internet Web site, nor an endorsement of BrandCulture by the owner or proprietor of such linked Web site.

Unsolicited Materials
Please note that it is a policy of BrandCulture not to accept or consider unsolicited creative, production-related or other materials of any kind. BrandCulture will consider any and all materials, including proposals, ideas, concepts, drafts, rough cuts or finished work product submitted through this Site, not to be confidential or proprietary and to be freely available for use without compensation or payment of any kind.

Software
Any software made available for downloading, copying or use through this Site is proprietary to the individual or entity making such software available. Downloading, copying or other use of such software is subject to the terms and conditions of the software licensing agreement relating to such software.

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