-
Environmental Branding with Typography
May 15, 2012
The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there … Continue reading
The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in collaboration with Woodhead International Interiors team, Jones Lang Lasalle Property and Property Advisory Australia.
After the two World Wars and the atrocities that were suffered globally The Universal Declaration of Human Rights was written. Quote ‘Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people’.
The above essential text resonates for all employees at this Australian Government department in one way or another. BrandCulture undertook a typographic exploration throughout the new office environment on Pitt Street, Sydney. There was a need for wayfinding and environmental graphics, which came together in a successful branded environment.
The wayfinding concept on the main public floor that houses the two large hearing rooms references famous Australian Human Rights activists. For the rest of the environment room numbers were integrated into the typographic designs on the entry doors for each room. Utility rooms were identified using typography applied to the end sections of door entries so they could be seen from down the corridor.
Check out more images of this project here, we hope you enjoy it ->> >Every Voice – Australian Human Rights Commission
Share Via:
-
Lost in Concrete Confusion
January 24, 2012
More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey … Continue reading
More publications……
segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!!
Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. Consideration for the needs of pedestrians and motorists – differentiating between arrival and departure journeys as well as service or vendor routes. Competing distractions vying for driver attention i.e. the hunt for vacant spaces, absent minded pedestrians and reversing cars all need to be taken into account. Unlike many environments where the design brief is for discrete solutions that remain largely invisible until required, a car park of this size needs clear advice that is hard to miss.
Our research showed that the line of sight for the two main users, ie motorists and pedestrians and truly understanding the traffic flow of the space used were key to creating an innovative wayfinding system. These principles ultimately led to a better understanding of how cognitive mapping and circulatory navigation would help the outcome. Using intuitive design featuring full height icons, type and colours viewable over long distances; the second from the more elevated position of a pedestrian standing, the experiential factor then became a differentiator between this car park and so many others around the globe, and helped gain industry best recognition.
Share Via:
-
Follow Me! Publication
January 19, 2012
What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, … Continue reading
What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover.
As we believe, wayfinding is ultimately a science: the science of helping people find their way around. But just as importantly, there is an art to creating appealing, logical wayfinding systems as key opportunities to connect and communicate. When done successfully, wayfinding is a discipline that understands how individuals make decisions and perceive the environment when navigating unfamiliar spaces, and then responds with intuitive, aesthetically appealing results.
Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location. A good wayfinding system gives strong indicators of where the user is and how to get to her destination from her present location. Wayfinding problems occur when decisions cannot be executed.
With each project we take a scientific and creative approach to designing Wayfinding systems that have meaning and impact. This publication contains 126 applications and 49 concepts, sharing international knowledge and pioneering new concepts and designs for wayfinding, in the built environment.
Share Via:
-
Colour Hunting Publication
June 18, 2011
Frame Publication have just published a new book: Colour Hunting: How Colour Influences What We Buy, Make and Feel explores the very depths of the subject. BrandCulture have a 3 page spread on the World Square Car Park for Multiplex. The … Continue reading
Frame Publication have just published a new book: Colour Hunting: How Colour Influences What We Buy, Make and Feel explores the very depths of the subject. BrandCulture have a 3 page spread on the World Square Car Park for Multiplex.
The book is categorized into three chapters. In the first chapter, ‘Commerce’ (buying/ selling), experts cast a light on colour trends and dissect the use of colour in branding messages. The following chapter, ‘Aesthetics’ (making), offers an insight into the conceptual use of colour, as well as the challenges and techniques entailed when applying colour to a wide range of materials. The relationship between body, mind and colour forms the focus of the ‘Wellbeing’ (feeling) chapter. Additionally, facts about colour interspersed throughout the book trace what colour has meant to people and cultures down through the ages in every part of the world.
This book takes us on a colourful journey, hunting out and broadening our horizons into the immense potential of colour. With an appreciation of every nuance, tone, tint and shade, the possibilities are truly infinite.
Publication Details
Title: Colour Hunting
Subtitle: How Colour Influences What We Buy, Make and Feel
Release date: June 2011
Author: Jeanne Tan
Compiled by: Hanneke Kamphuis and Hedwig van Onna
Published by: Frame Publishers
Language: English
Size: 200 x 265 mm portrait
Format: 264 pages, full colour, hard cover
Price: €49.90 (excluding shipping costs)Share Via:
-
SEGD Award win
June 15, 2011
We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards. There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, … Continue reading
We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards.
There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award in the program.
The Jury comments:
“An incredibly cohesive environment, with the environmental graphics working hand-in-hand with the architecture and machinery. The floor graphics are appropriate for the user and space, effectively combining wayfinding, interpretive graphics, and safety.”“Very simply, the environmental graphics work. Color and type and graphics are done sensitively and are appropriate to the environment.”
The Award ceremony this year was at Hyatt Regency, Montreal for the 2011 SEGD Conference+Expo+Awards.
Share Via:
Tag Cloud
Tag Cloud
Tag Cloud
Tag Cloud
Tag Cloud
Clients
Portfolio
The Lab
&
BrandCulture is a member of
-
Privacy Policy
BrandCulture Communications Pty Ltd (BrandCulture) collects information provided by users of this website in a database. BrandCulture may use this information to generate follow-up messages and statistical reports. BrandCulture does currently not share or sell this information to third parties. By using this website you agree to BrandCulture owning this information.
BrandCulture Communications is an ethical service based company and our staff belive in corporate social responsibility and do not intend to offend with our work or opinions, if you would like to make comment please email your concerns to info@brandculture.com.au.
BrandCulture staff and members of this website can make comments and may reference images and content from other websites and other forms of media. The copyright of this content remains with the original publisher who will (where possible) be referenced in connection with the referenced piece. If you believe there are any copyright infringement issues or would like to ask a question about anything on the website please contact info@brandculture.com.au.
-
Disclaimer
Access to and use of this Internet Web site (referred to as this “Site”) is governed by the terms and conditions set forth below, as well as any applicable laws, statutes, ordinances and regulations. By browsing, visiting or otherwise accessing or using this Site, you agree to abide by the terms and conditions set forth below. As used in this Site, the term “BrandCulture” is intended to include BrandCulture Communications.
Copyright Notice
This Site is protected by the copyright law of Australia, and may be protected by the copyright laws of other countries and jurisdictions as well. Except as specifically permitted in accordance with the terms and conditions governing use of this Site, any copy, other reproduction, display, performance or retransmission of all or any of the contents of this Site is strictly prohibited. All rights reserved. Please see the section below entitled “Notice Concerning the Use of Documents, Images and Information on this Site.”Use This Site at Your Own Risk
Every user who visits this Site does so at her or his own risk. BrandCulture Communications makes no representations or warranties of any kind as to (a) the accuracy or completeness of the information or materials contained in this Site, and assumes no responsibility for any errors or omissions in the contents of this Site (which may include factual or typographical errors and/or technical inaccuracies); (b) the availability for use of any copyrighted, trademark or otherwise proprietary materials of third parties which may appear in this Site; (c) the presence or absence of computer viruses or other bugs which third parties may embed in or attach to this Site without BrandCultures knowledge or consent; (d) any software made available for downloading, copying or other use through this Site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this Site. Regarding communications with BrandCulture through this Site, BrandCulture makes no representation or warranty concerning the security of any data transmitted to BrandCulture, including information relating to potential employment or applications therefor, or any other matter. BrandCulture shall treat any data or information transmitted to BrandCulture through this Site as non-confidential and non-proprietary. Neither BrandCulturenor any other party involved in the creation, production or delivery of this Site, or whose materials or information appear in this Site assumes or accepts any liability, regardless of whether based on contract, negligence, intentional wrongdoing or liability without fault, for any costs, losses, damages (whether direct, indirect, compensatory, special, lost profits, liquidated, consequential or punitive), arising out of or in any way in connection with the user’s access to, browsing of or use of this Site or any of the contents of this Site, without regard to the source of such contents, or with the unavailability or failure of performance of this Site for any reason.Notice Concerning the Use of Documents, Images and Information on This Site
Documents, Images and Information Proprietary to BrandCulture, including the contents of descriptions of BrandCulture businesses, biographical descriptions of its representatives and personnel, press releases and other public notices, together with any associated graphic elements (collectively referred to as “BrandCulture Materials”), may be copied, reproduced, downloaded or otherwise used provided the following terms are adhered to strictly: Copyright notice in the form ” 2004 BrandCulture Communications. Used With Permission. All Rights Reserved.” must appear in every copy or reproduction of such BrandCulture Materials. The BrandCulture Materials may be used solely for non-commercial purposes such as informational, entertainment and personal use, and shall not be further copied, uploaded to any network, intranet or Internet, rebroadcast or retransmitted, or otherwise disseminated in any medium without the express written permission of BrandCulture. The BrandCulture Materials may only be used in their entirety, without alteration, editing, condensation or editorial comment, and any graphical elements contained in the BrandCulture Materials may not be used separately from the other elements with which they are associated. The BrandCulture Materials shall not be used to ridicule, disparage, harass or annoy any client of BrandCulture. No other use of BrandCulture Materials shall be permitted. The BrandCulture Materials available for use as set forth above do not include the design, layout, arrangement or distinctive elements of this Site, or of any other Internet Web site maintained by BrandCulture or its divisions, subsidiaries or affiliated companies.Documents, Images, Information and Other Materials Proprietary to Others The contents of this Site may from time to time contain documents, images, information and other materials not proprietary to BrandCulture, such as photographs, clip art, film clips, musical passages, audio track or sound effect elements, or the names, tradenames, trademarks, logos or designations of third parties (including present and past clients of BrandCulture or its featured personnel). All such materials will be referred to as “Non-BrandCulture Materials.” Non-BrandCulture Materials may also include from time to time articles, data, information, images, artwork, graphics, music, audio or other elements published in newspapers, magazines or other media or venues, and may include the name, tradename or trademark of the medium or venue in which such materials were published. Any use whatsoever of any Non-BrandCulture Materials is strictly prohibited unless the prior written permission of the appropriate third parties has been secured.
Links
For the convenience of users of this Site, one or more links to other Internet Web sites may appear from time to time. Except for Internet Web sites maintained by divisions of BrandCulture, the Internet Web sites to which links are provided in this Site are not under the control of BrandCulture. BrandCulture assumes no responsibility for the contents of any non-BrandCulture-linked Internet Web site, or for any potential damage arising out of or in connection with the use of any such link. In addition, the existence of a link between this Site and any other Internet Web site is not and shall not be understood to be an endorsement by BrandCulture of the owner or proprietor of the linked Internet Web site, nor an endorsement of BrandCulture by the owner or proprietor of such linked Web site.Unsolicited Materials
Please note that it is a policy of BrandCulture not to accept or consider unsolicited creative, production-related or other materials of any kind. BrandCulture will consider any and all materials, including proposals, ideas, concepts, drafts, rough cuts or finished work product submitted through this Site, not to be confidential or proprietary and to be freely available for use without compensation or payment of any kind.Software
Any software made available for downloading, copying or use through this Site is proprietary to the individual or entity making such software available. Downloading, copying or other use of such software is subject to the terms and conditions of the software licensing agreement relating to such software.
