Category: Urban planning


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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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    Nick Bannikoff – BrandCulture’s Design Manager and Co-Chair of the SEGD Sydney Chapter – was honoured to be the first-ever experiential designer to be interviewed on Australian Design Radio. His conversation with hosts Flyn Tracy and Matt Leach offers fascinating insights into the mysterious world of experiential design, which – let’s face it – […]

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As wayfinding experts, many of the designs we create at BrandCulture incorporate maps to guide people around urban environments like universities, hospitals and city centres. So we’ve been keeping an eye on the Missing Maps Project with interest, which is an open, collaborative initiative to map the world’s most vulnerable communities so humanitarian aid can […]

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  We’re thrilled to announce that Stephen Minning, Managing Director of BrandCulture, has been selected for elevate61, an accelerator program to help companies fast track their growth into the United States. In addition his role at BrandCulture, Stephen is also Director of Pam, a Sydney-based technology company that makes wayfinding simple by managing signs to […]

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  Last week I flew to Wellington to attend SEGD’s Off-Grid “experiential journey” for designers. I have to take my hat off to Nick Kapica for organising such exceptional speakers. He’s an amazing innovator himself– a designer and lecturer who is now working for the City of Wellington – and he curated one of the […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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The Road Not Taken

June 16, 2016

Two paths diverged in a park, one paved with cement, the other a trail of worn grass. Which is the one more travelled by? And why? The poet Robert Frost might ponder the metaphorical paths we take to reach greater self awareness, but in the world of environmental design and wayfinding, understanding and/or predicting the route of […]

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