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  For the next 23 nights, starting tonight, more than 65 lighting installations will illuminate the city as Vivid Sydney kicks off once again. Dubbed “the world’s largest festival of light, music and ideas”, Vivid grows bigger and brighter every year. To help you navigate this year’s program, which takes place in laneways, streets and […]

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    This week, we are thrilled to announce the global launch of Pam Wayfinding – a collaborative platform for architects, designers, faculty and brand managers. The launch includes a fabulous new website and a brand new identity – created by the talented people at Canvas Group – and a series of videos produced by […]

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    When Stephen Minning returned from Wellington recently, he felt a little envious of the city’s creative energy. We decided to ask Nick Kapica – curator of SEGD’s Off-Grid NZ event – why those Kiwis are enjoying a surge of creativity on the other side of the Tasman Sea. In addition to curating Off-Grid […]

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  In a few weeks’ time, a few of us from BrandCulture will be taking part in Off-Grid events in Sydney and Wellington, and we’re excited to see how the line-up of speakers is taking shape. Off-Grid is hosted by the Society for Experiential Graphic Design (SEGD), which describes its keynote speakers as “provocateurs”. There […]

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A COLLABORATIVE CHRISTMAS

December 15, 2016

  It’s the festive season and once again we are fortunate enough to find ourselves collaboratively celebrating with our “sister company”, MediaBank. As you are probably aware, there are a few fundamental rules for Christmas work parties and we can safely say that we broke them all. As the dust starts to settle and apology […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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GLOBETROTTING SMART SHOE

November 30, 2016

  In countries where the signage is in English, locating your destination is easier, but what if you’re in a foreign country where the signage is in another language? Imagine a pair of shoes that connects wirelessly to your smartphone’s navigation app, like Google Maps or Apple Maps. Imagine, keying in the location you want […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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As Australian As …

August 4, 2016

Happy Friday everyone! You may have noticed last week we posted an update on one of the more fun environmental graphics we’ve been involved in recently. Well this week’s instalment, once again for Atlassian, showcases the quintessential Australianness of the company’s DNA. There is a Charlies Bar located in the heart of every Atlassian office […]

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Pixel Perfect

July 28, 2016

We are excited to share photos of our latest branding and environmental graphics project for Atlassian. We were faced with the challenge of implementing temporary graphics into a narrow corridor covered with heritage tiles, requiring a product that would not damage the tiles and could be removed easily. Click here to view our timelapse of the entire installation The […]

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A Stack of History

July 14, 2016

Sometimes the small and fast jobs are the most satisfying. We were excited to work once again with Sydney Water on an interpretive sign for the historical Arncliffe ventilation stack. The stack was one of a series of ornate towers erected in the early 1900’s, and was recently demolished due to large cracks rendering it […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Morning Peace

June 25, 2015

BrandCulture took part in #YokoOnoPeace Morning 2015, a global sunrise gathering held by the #MCAnow (Sydney). A celebration of the Museum of Modern Art (MoMA) exhibition Yoko Ono: One Woman Show, 1960–1971, and marking the 50th anniversary of Yoko Ono’s New York performance of Morning Piece (1964) to George Maciunas. The event was organised in partnership with the MCA (Sydney), the […]

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Feeling Blu?

June 4, 2015

With the announcement that Bluleader was moving offices from their North Sydney HQ to the building next door, BrandCulture were engaged to provide design recommendations on the interior design fit out. This included a welcoming reception area, nestled between two private and full height glass meeting rooms, known as ‘Skyboxes’. It was important that the brand refresh for Bluleader leveraged from the origins of their […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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Live local, think global

February 13, 2015

We created communication graphics, messaging and selected material components for Nakama, The Global Recruitment Business head quarters in Sydney, which shaped the visitors behaviour and experience in a way that fits with their operational and functional objectives. It also supports their offering as a global network that helps relocate talent around the world. (Na-ka-ma) is […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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  We are very excited to announce that Stephen Minning, Founder and Managing Director of BrandCulture has been invited to be on the jury for the 2015 SEGD Awards, held in Washington DC, March 2015.  Experiential Graphic Design is at the core of SEGD and is a multi-disciplinary approach to design. The SEGD Global Design […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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BrandCulture were lucky enough to attend Telstra’s 2014 Digital Summit on the 10th of October. Telstra brought together some of the brightest minds and pre-eminent thought leaders in digital from Australia and beyond to discuss how the digital world is merging with the physical, how new technology is disrupting traditional businesses and the opportunities for corporate and […]

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Fast Forward

October 9, 2014

BrandCulture were excited this week when researching ‘Immersive Moments’ to stumble across a true sensory-challenging space for a retail experience located in Shanghai. Digital designers HUSH and architects Marc Thorpe Design approached this project by integrating the physical space and digital content together to create an all-encompassing experience for Under Armour’s customers. The retail space contains a light tunnel entrance followed by an amplified […]

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Cascading Words

September 18, 2014

  The work BIT.FALL is created by German artist Julius Popp turns water into a bearer of information. A computerised control system converts drops of water into a curtain of moving graphics, so that the falling droplets form typography for a brief moment before dissolving as they continue to fall. The “cascading waterfall” uses an underlying digital […]

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BrandCulture was very excited to be given the opportunity to design an installation for the West End of Chatswood Chase Shopping Centre. The installation would activate the area by creating a new experience for shoppers. Two giant light-boxes, displaying messages, beautiful visions and motion videos of seasonal graphics with ‘Life is’ 3D oversized letters, sitting […]

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