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Lost in Concrete Confusion
January 24, 2012
More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey … Continue reading
More publications……
segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!!
Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. Consideration for the needs of pedestrians and motorists – differentiating between arrival and departure journeys as well as service or vendor routes. Competing distractions vying for driver attention i.e. the hunt for vacant spaces, absent minded pedestrians and reversing cars all need to be taken into account. Unlike many environments where the design brief is for discrete solutions that remain largely invisible until required, a car park of this size needs clear advice that is hard to miss.
Our research showed that the line of sight for the two main users, ie motorists and pedestrians and truly understanding the traffic flow of the space used were key to creating an innovative wayfinding system. These principles ultimately led to a better understanding of how cognitive mapping and circulatory navigation would help the outcome. Using intuitive design featuring full height icons, type and colours viewable over long distances; the second from the more elevated position of a pedestrian standing, the experiential factor then became a differentiator between this car park and so many others around the globe, and helped gain industry best recognition.
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Follow Me! Publication
January 19, 2012
What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, … Continue reading
What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover.
As we believe, wayfinding is ultimately a science: the science of helping people find their way around. But just as importantly, there is an art to creating appealing, logical wayfinding systems as key opportunities to connect and communicate. When done successfully, wayfinding is a discipline that understands how individuals make decisions and perceive the environment when navigating unfamiliar spaces, and then responds with intuitive, aesthetically appealing results.
Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location. A good wayfinding system gives strong indicators of where the user is and how to get to her destination from her present location. Wayfinding problems occur when decisions cannot be executed.
With each project we take a scientific and creative approach to designing Wayfinding systems that have meaning and impact. This publication contains 126 applications and 49 concepts, sharing international knowledge and pioneering new concepts and designs for wayfinding, in the built environment.
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SEGD #33
October 5, 2011
BrandCulture features as an Award winner in the SEGD’s most recent publication no. 33 for the ‘Find & Discover’ environmental graphics and way-finding project undertaken for the University of Technology Sydney 2010- read more…. This project also made it as an AGDA (Australian … Continue reading
BrandCulture features as an Award winner in the SEGD’s most recent publication no. 33 for the ‘Find & Discover’ environmental graphics and way-finding project undertaken for the University of Technology Sydney 2010- read more….
This project also made it as an AGDA (Australian Graphic Designers Association) finalist 2010 – read more…
Over the years, the SEGD Awards have reflected the depth and breath of environmental graphic design, demonstrating its increasingly important role in how people perceive, navigate and use public spaces. There were a total of 452 entries from which 28 projects were selected for recognition and these projects exemplify how human-centred visual communications can help users and make our world a better place!
Since 1978 SEGD has honoured the highest standards of excellence in the environmental graphic design through the SEGD Designs program. This issue represents the SEGD’s most international and diverse group of projects to date, so check it out!
SEGD exists to create educational and professional development resources for a diverse multidisciplinary community of people who practice environmental graphic design. www.segd.com
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Desktop Create Awards
September 29, 2011
BrandCulture’s work for George Weston Foods features in the recent September Desktop magazine. BrandCulture was a finalist in the Desktop 2011 Qantm Create Design Awards for the Identity Branding work done earlier in the year for George Weston Foods. BrandCulture … Continue reading
BrandCulture’s work for George Weston Foods features in the recent September Desktop magazine.
BrandCulture was a finalist in the Desktop 2011 Qantm Create Design Awards for the Identity Branding work done earlier in the year for George Weston Foods.
BrandCulture created a new Corporate Identity for George Weston Foods – a part of Associated British Foods, a company that has an annual turnover of around $11 billion. In fact 90% of Australian households consume one of their products every day so we all know their consumer brands; Tip Top, Abbotts Village Bakery, Golden Crumpets, Wagon Wheels, Bazaar, Don Smallgoods and there are also a fair few commercial brands like Jasol, KP Castlemaine, Top Taste and Cereform.
The identity needed to respect these brands in their new office environment but at the same time position it as a contemporary leading Australian Corporation. The new line is ‘ the best food in the business’ – Read more…
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InDesign conversation
August 11, 2011
BrandCulture’s Creative Director, Stephen Minning talks to InDesign about Corporate identity and branded environments and as said by Ola Bednarczuk (Editor) – “Digging in and finding that magic” is one of the ways Stephen Minning describes the work of his company. Read … Continue reading
BrandCulture’s Creative Director, Stephen Minning talks to InDesign about Corporate identity and branded environments and as said by Ola Bednarczuk (Editor) – “Digging in and finding that magic” is one of the ways Stephen Minning describes the work of his company. Read the full article here.
Here is update as to what has been happening with BrandCulture over the past few months.
Braun Publishers (Switzerland) are publishing ‘Signage Design’ this November and are including 4 of BrandCulture’s to University of Technology, World square car park, Sydney Water and George Weston foods projects to be included.
UTS new collaborative space in the main tower is about to get a fresh new look after Hames Sharley have created 2 new lab spaces and a collaborative central atrium space below the glowing neon balls in tower 4.
CBAs new offices (Financial review article) at darling harbor incorporates a flagship branch at street level, BrandCulture have designed the feature installation in collaboration with Davenport Campbell and the CBA team to be installed for the opening in early September. BrandCulture have also been awarded the St James branch to create a separate feature installation later in the year.
Australian Human Right Commission moves into a new headquarters designed by Woodhead on Pitt Street in Sydney’s CBD and we are branding the environment with the universal declaration of human rights across 3 floors. Office of the Australian Information Commissioner have a new office as a sub tenant if the AHRC and have decided on a design that reflects their interwoven culture and integrated approach to communications and information.
MLC Campus in North Sydney, in the 50s it was a defining piece of architecture, in 2002 the interiors were a benchmark of office environments, now Woods Bagot and BrandCulture are collaborating once again on the new latest and greatest development to the building.
More to come, so keep checking……
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