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    At Sargood on Collaroy, BrandCulture has created an elegant wayfinding system that enhances the venue’s beauty and function as a place for healing. Sargood on Collaroy is a luxurious facility that supports people with spinal cord injury by providing them with a ‘pathway to independence’. Designed by WMK Architecture with project management by […]

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  Last month, SEGD held its second event for Sydney’s experiential design community – a fascinating discussion about transforming University of Technology Sydney (UTS) into a smart campus. If you missed it, here’s an excerpt… The panellists were: Bryce Hutchinson, UTS; Nick Bannikoff, BrandCulture; Bruce Duyshart, Meld Strategies; Steve Plummer, Pam Wayfinding; Nigel O’Connell, Displayground; […]

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  It’s hard to believe Rhianna Field only graduated in 2013 considering she has already notched up an impressive collection of design awards, including a Merit at the 2016 SEGD Awards. As such, we feel especially proud to have lured Rhianna away from Wellington to join BrandCulture in Sydney. She joined our studio a few […]

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  The Society for Experiential Graphic Design (SEGD) is hosting its second event for Sydneysiders on 15th November at WeWork, Martin Place. The event, called ‘Navigating the Smart Campus’, is a panel discussion featuring key wayfinding and design experts who were involved in transforming University of Technology Sydney into a smart campus. There’s no doubt […]

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  Today at ACCESS 2017, some of Australia’s top wayfinding experts gathered in Brisbane to discuss the accessibility of events and destinations in Australia. We’re chuffed to say that Stephen Minning, Director of BrandCulture, joined the line-up. Stephen’s session, ‘Wayfinding as an experience’, explained how BrandCulture approached the implementation of a new signage system at […]

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BrandCulture are on the hunt for an exceptional Senior Designer that has Wayfinding Experience along with Graphic Design and leadership experience. You will work very closely with the Design Manger and be responsible for producing innovative work in accordance with job brief and technical specifications. You will need to work at a high level of […]

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  It’s been a busy spring so far at BrandCulture – so busy, we have just welcomed two fabulous people to our team. Designer Peter Wade joins BrandCulture all the way from California, where he is currently applying his passion for urban design to a complex wayfinding project for Transport for NSW (TfNSW). Texan-born and […]

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  It’s shaping up to be a contentious year for hot-desking. But is something missing from the debate? Earlier this year, Applied Economics published a survey of 1,000 Australian employees, many of whom complained that hot-desking is distracting and doesn’t lead to better office friendships at all – presumably due to squabbling over the best window […]

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  This week, we profile Sara Tononi, one of BrandCulture’s most versatile designers. Curious about most fields of design from digital to UI, UX and motion graphics, Sara grew up in a medieval village in the north of Italy and joined our studio in 2016. She has been passionate about design from the moment she […]

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  We’re delighted to say that SEGD‘s (Society for Experiential Graphic Design) Sydney chapter is officially up and running following last Thursday’s inaugural event in Surry Hills. Thank you to everyone who came along! Nick Bannikoff, Design Manager at BrandCulture and Carlo Giannasca, Head of Environments at Urbanite (Frost*Collective) – Co-Chairs of the SEGD Sydney […]

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  At SEGD Wayfinding in Boston this month, Stephen Minning was one of several industry leaders to speak about trends shaping the future of wayfinding. In a session called ‘Innovating the passenger experience’, Stephen showcased three recent BrandCulture projects that are shaping the way Sydneysiders experience our city. Over the past year or two, BrandCulture […]

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  Braille is all around us – etched into signposts and ATM keypads and pedestrian signage – but have you ever stopped to wonder who’s behind this 19th century invention? You may not realise Braille was invented in 1829, inspired by ‘night writing’ – a code invented so soldiers could communicate silently in the dark. […]

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  We’re excited to announce the first stand-alone event for the SEGD (Society for Experiential Graphic Design) Sydney Chapter – we hope you can join us! Co-Chairs Nick Bannikoff, Design Manager at BrandCulture, and Carlo Giannasca, Head of Environments at Urbanite are gathering experiential designers together to discuss how SEGD’s Sydney Chapter can support the […]

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  We’re proud as punch to see Stephen Minning included amongst a stellar line up of experiential designers invited to speak at this year’s 2017 SEGD Wayfinding conference in Boston. Stephen will represent Australia’s experiential design sector, presenting alongside two Boston locals – Robert Haverty (Massport) and Colleen Hamilton (Art of Context). Their session is […]

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  It seems our passion for wayfinding design could actually be reshaping our brains, according to a new study from University College London and Bangor University. At BrandCulture, we spend lots of time understanding how people perceive an environment and make decisions while navigating unfamiliar spaces. We’ve always liked to think it takes a certain type […]

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  Sustainability has become one of those ‘it’ words that has made its way into mainstream society – almost as a result of our collective guilt as a global connected species, which has become more and more aware of its impact on the planet and the consequences for the next generation. Its rise to fame […]

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  I’ve been writing about design and creativity for over a decade, but until now I’ve never actually worked within a design studio, alongside designers, observing how they think and work first-hand. It’s eye opening! Here’s what I’ve learned. Process is everything. Before designers put pencil to paper to sketch out a concept, they spend […]

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  Lance Wyman is considered one of the most influential graphic designers of our time, so it was a true honour to have the chance to hear him speak at the 2017 SEGD Conference in Miami this year. Incredibly talented yet so humble, his session was called ‘The Visual Diaries: A Design Process’, and the […]

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  Here’s an invention that caught our eye. Italian architect Carlo Ratti has designed an office space with an “individually-tailored environmental bubble” for every worker, putting thermostat wars to an end at last. If your office is anything like ours, you’ll know how hard it is to please everyone when it comes to room temperature. […]

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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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  This year at Coachella – one of the world’s most famous music and arts festivals – it wasn’t Lady Gaga who stole the limelight, but a giant 60-feet high dome. Created by Obscura Digital in San Francisco, and powered by HP, the Antarctic Dome is the largest 360-degree projection dome ever built. Inside, hundreds […]

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  The verdict is in. Men really are better navigators than women – at least, according to a report published by Norwegian neuroscientists in 2015. The scientists gave a group of men and women a joystick and 3D goggles and asked them to find their way out of a virtual maze. Female participants took longer […]

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  We were fascinated to learn that one in two British workers would turn down a job if they didn’t like the office space, according to a recent survey of over 1,000 workers in the United Kingdom. Not surprisingly, location is the most important deal-breaker: no one wants to work in Woop Woop. But we were also […]

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  For the next 23 nights, starting tonight, more than 65 lighting installations will illuminate the city as Vivid Sydney kicks off once again. Dubbed “the world’s largest festival of light, music and ideas”, Vivid grows bigger and brighter every year. To help you navigate this year’s program, which takes place in laneways, streets and […]

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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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This week, we are delighted to introduce our newest team member – Catalina Bautista – who brings a decade of design, wayfinding and environments expertise to our studio. Originally from Bogota, Colombia, Catalina came to Australia to complete her Masters in Environmental and Graphic Design back in 2009. She was snapped up by an exhibits […]

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  Last week, we enjoyed a team excursion to DesignBUILD to check out the latest building and technology trends. DesignBUILD is a trade show that brings together architects, building professionals, contractors and designers with manufacturers, suppliers and service providers – and this year’s expo did not disappoint. It was our first time visiting Sydney’s International […]

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    Nick Bannikoff – BrandCulture’s Design Manager and Co-Chair of the SEGD Sydney Chapter – was honoured to be the first-ever experiential designer to be interviewed on Australian Design Radio. His conversation with hosts Flyn Tracy and Matt Leach offers fascinating insights into the mysterious world of experiential design, which – let’s face it – […]

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As wayfinding experts, many of the designs we create at BrandCulture incorporate maps to guide people around urban environments like universities, hospitals and city centres. So we’ve been keeping an eye on the Missing Maps Project with interest, which is an open, collaborative initiative to map the world’s most vulnerable communities so humanitarian aid can […]

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  A few of the BrandCulture team will be packing their suitcases this winter and heading for the glamorous beaches of Miami, where the 2017 SEGD Conference is running from 8th to 10th June – if you’re interested in experience design, you should join us! The Society of Experiential Graphic Design is famous for hosting […]

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    This week, we are thrilled to announce the global launch of Pam Wayfinding – a collaborative platform for architects, designers, faculty and brand managers. The launch includes a fabulous new website and a brand new identity – created by the talented people at Canvas Group – and a series of videos produced by […]

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  This week, we were excited to see BrandCulture’s designs for University of Technology Sydney featured in Archigraphia Redux, a publication that celebrates inspiring architectural and environmental design projects around the world. The book examines how environmental graphics can reinforce a sense of place, and features Pentagram, Sagmeister & Walsh, Herzog & de Meuron, and […]

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    When Stephen Minning returned from Wellington recently, he felt a little envious of the city’s creative energy. We decided to ask Nick Kapica – curator of SEGD’s Off-Grid NZ event – why those Kiwis are enjoying a surge of creativity on the other side of the Tasman Sea. In addition to curating Off-Grid […]

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  We’re thrilled to announce that Stephen Minning, Managing Director of BrandCulture, has been selected for elevate61, an accelerator program to help companies fast track their growth into the United States. In addition his role at BrandCulture, Stephen is also Director of Pam, a Sydney-based technology company that makes wayfinding simple by managing signs to […]

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  Hospitals can be stressful environments. Whether you’re sick, rushing to the Emergency department, or visiting someone ill, chances are you’d much rather be somewhere else. In Australia, visiting hospital can be even more daunting for those who speak languages other than English at home. When linguistic difficulties are involved, finding your way around hospitals […]

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  Last week I flew to Wellington to attend SEGD’s Off-Grid “experiential journey” for designers. I have to take my hat off to Nick Kapica for organising such exceptional speakers. He’s an amazing innovator himself– a designer and lecturer who is now working for the City of Wellington – and he curated one of the […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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  Last night, SEGD (the Society for Experiential Graphic Design) announced it is opening its first Sydney chapter, and we’re thrilled to say Nick Bannikoff, Design Manager at BrandCulture, is co-Chair alongside Carlo Giannasca, Head of Environments at Urbanite (Frost*Collective). Bannikoff and Giannasca are two of Australia’s most experienced wayfinding & environmental designers, and they’re […]

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  Consumers are increasingly favouring items that go beyond ownership and extend to meaningful experience. Keen to harness this trend and drive increased sales, retailers are coming up with innovative ways to create a new kind of shopping experience where online and offline fuse: they’re no longer discernible spaces or experiences, but in fact a […]

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  BrandCulture is looking for a passionate Senior Branded Environmental Designer with a range of outstanding projects within their portfolio. Specialising in strong graphics with a great understanding of brand identities, placemaking, signage and wayfinding within a variety of sectors – corporate interiors, education, hospitality, retail and public spaces. This role will extend across initial […]

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  We’ve successfully persuaded Nils Wiberg – an Icelandic interaction designer with a viking’s beard – to fly out to Australia to be part of Off-Grid in Sydney, which is being hosted at deFrost on 16th February. Stephen Minning first heard Nils speak at an SEGD event in Seattle, and their paths crossed again at Xlab […]

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  In a few weeks’ time, a few of us from BrandCulture will be taking part in Off-Grid events in Sydney and Wellington, and we’re excited to see how the line-up of speakers is taking shape. Off-Grid is hosted by the Society for Experiential Graphic Design (SEGD), which describes its keynote speakers as “provocateurs”. There […]

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  Its an exciting time of the year for those in the experiential design industry, as designers and design agencies alike gear up for the 2017 SEGD Awards. The annual awards founded in 1987 offer a unique opportunity to gain recognition, and honour unique work within a range of categories. If you are a designer […]

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  Nick Bannikoff is one of the most experienced wayfinding designers in Australia, but he didn’t always want to be an experiential graphic designer. He studied architecture, followed by industrial design, and then travelled around the world for a few years – all before finding his true calling. As Design Manager at BrandCulture, Nick is […]

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One of my favorite things about Sydney is the variety in places and people you come across. Each suburb has its own unique flavor and the delight in choosing which hub you want to experience is the highlight of my weekend. Sydney Festival personifies the eclectic clash that is our glorious city, from Art derived from […]

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A COLLABORATIVE CHRISTMAS

December 15, 2016

  It’s the festive season and once again we are fortunate enough to find ourselves collaboratively celebrating with our “sister company”, MediaBank. As you are probably aware, there are a few fundamental rules for Christmas work parties and we can safely say that we broke them all. As the dust starts to settle and apology […]

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  Since judging the 2016 SEGD Global Design Awards in New York earlier this year, I have a much greater appreciation for data-driven visual experiences. I was blown away by one entry in particular: a public art project called ‘Virtual Depictions:San Francisco’, created by an amazing artist named Refik Anadol. Virtual Depictions is an installation […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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GLOBETROTTING SMART SHOE

November 30, 2016

  In countries where the signage is in English, locating your destination is easier, but what if you’re in a foreign country where the signage is in another language? Imagine a pair of shoes that connects wirelessly to your smartphone’s navigation app, like Google Maps or Apple Maps. Imagine, keying in the location you want […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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It’s always nice to receive some recognition for our work, especially in an industry rich with talent. BrandCulture enjoyed sharing the podium at this years Sydney Design Awards (The Design 100) – picking up Silver in the Environmental Design category for our ‘Brilliantly Connect Future‘ Telstra project. The DESIGN 100 is a global community of 75,000 […]

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  Have you ever sat beneath a calming blue light and felt unusually productive? Or stood beneath a garish fluorescent light and felt highly irritable? If so, you’ll know that lighting dramatically affects our emotions and moods. At BrandCulture, we have been thinking a lot about this connection between mood and lights lately. According to […]

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    This week BrandCulture had the pleasure of attending BJ Ball Papers’ ‘The Sub Divide’ book launch, held at Frost Collective’s new headquarters in Redfern. The publication was developed by a collective of specialists dedicated to their creative talents, curated, designed & directed by Grosz Co.Lab in Melbourne and developed for BJ Ball Papers. The Sub Divide publication is […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Stephen Minning and Steve Plummer are jetting off to New York next month to attend xlab, an event that explores some of our biggest obsessions at BrandCulture from smart cities to experiential graphic design.  If you’ve ever met Stephen – BrandCulture’s Managing Director and founder of sister company MediaBank – you’ll know how much he […]

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  To shed light on the value of design, we asked Julian Frood, Environmental Designer at BrandCulture, how he sees the world as a designer and problem solver. Jules has been part of our team at BrandCulture since 2013, and today he’s one of our most talented environmental designers. He’s also a daydreamer, film buff, […]

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  In June this year the world was stunned as the beautiful Iseo Lake in northern Italy was transformed into “The Floating Piers”. Exhibiting the genius that is Mother Nature, and in succinct style closing the loop between inspiration, art and once more: inspiration… The Floating Piers was the brainchild of American-Bulgarian artist Christo and […]

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BRANDCULTURE  are on the search for an experiential graphic, architectural, landscape documenter / designer or planner experienced in the documentation and submission of Development Applications. Immediate start – short term period. The candidate will support our senior project designer in preparing a DA submission for: – Signage – Digital components (integrated LED screens) – Lighting […]

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While we love our wayfinding and environmental graphic design, it’s always massive fun to work on a project at the edges of the branding field. While we can’t share the client that this is for just yet, we recently reviewed the pouring of a set of annual award trophies designed by BrandCulture. … yes, you […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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As Australian As …

August 4, 2016

Happy Friday everyone! You may have noticed last week we posted an update on one of the more fun environmental graphics we’ve been involved in recently. Well this week’s instalment, once again for Atlassian, showcases the quintessential Australianness of the company’s DNA. There is a Charlies Bar located in the heart of every Atlassian office […]

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Pixel Perfect

July 28, 2016

We are excited to share photos of our latest branding and environmental graphics project for Atlassian. We were faced with the challenge of implementing temporary graphics into a narrow corridor covered with heritage tiles, requiring a product that would not damage the tiles and could be removed easily. Click here to view our timelapse of the entire installation The […]

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Do you love it? Do you despise it? Are you over it? One thing is for sure Pokèmon Go is out there for the taking, and much like most current trends the world is divided into 3 categories; for it, against it and whatever…The BrandCulture team are all in agreeance (it doesn’t happen often) that this […]

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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Green means go, and Red means stop. This universal colour scheme was first used by the railroad industry in 1830 and has since extended throughout our road networks, safety and emergency codes. Originally white was used to indicate go, green to indicate caution, and red was used to indicate stop. In 1914 the white signal […]

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Last week our Show and Tell topic was “God is in the details”. The idiom has been attributed to a number of different individuals, most notably to German-born architect Ludwig Mies van der Rohe. It expresses the idea that while the overall form or content may be pleasing, true and intrinsic beauty is only achieved when […]

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Yes we all do, thanks to some great designers who were able to create a global visual language capable of enabling the whole world to reach their favourite teams without having to know the specific language of the Olympic host nation. Who wouldn’t find it difficult to get to the fencing pavilion in a foreign country […]

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  An exciting employment opportunity is available to an energetic, organized and a quick thinking person wanting to join a small award-winning design team in a fast paced creative environment. This is an ideal role for someone looking to fast track their career in either Account or Studio Co-ordinator for creative industries. You will be […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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Eyes on Berlin

May 8, 2016

  As good public art depends on good public spaces, Berlin is continuously transforming its spaces to become more inviting and open with collaborative and creative placemaking. As an article in Public Art Review puts it, the definition of placemaking is ‘to infuse identity into a three-dimensional space’. Berlin’s creative placemaking is enhanced by the […]

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The answer to the question above is irrelevant, the real question here is are you going? The answer to that is…you should, you must, you will! All lame brain washing attempts aside, let us tell you why, and yes we do know it started last month. Since its inception in 1973, the Biennale of Sydney […]

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Steve Minning runs two companies and sits on the board of a couple more. The companies are a Digital Technology startup, and an established Branding and Design agency, he is super busy and realises he is unable to effectively organise his priorities, emails and meetings each day. For the first time ever, we need someone to step […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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The Annual South by Southwest (SXSW) has just finished up in Austin, Texas. SXSW is a massive conference wrapped in a festival combining music, film and interactive technologies. For more than 30 years it has been the launchpad for whatever is ‘the next big thing.’ In recent years the Interactive conference has become a real focus with […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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Internship Opportunity

January 13, 2016

  Looking for some real world experience in a very well established Wayfinding, Experiential Graphics and Branding design studio. Our Sydney-based creative studio, BrandCulture, is looking for a keen and motivated designer to be part of our team (ideal for post graduates or 4th year student). At BrandCulture, we work across the full scope of offerings required to […]

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  We’re back from the Christmas break and ready to lead, live, love and laugh in 2016! January is definitely a special month in Sydney, the city is buzzing and one of our favourite events is on – Sydney Festival, which started yesterday, featuring some exciting new events to keep us smiling. This year, Sydney […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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Back to school

December 3, 2015

BrandCulture recently took some time out from our busy end-of-year schedules to appreciate the work of creatives at the A&D Annual 2015 (UNSW Graduate Art and Design Exhibition) and the National Art School Graduate Exhibition. These exhibitions are an opportunity for students to launch their work in the industry, and for friends and family to […]

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Being Frank

November 26, 2015

One of the joys of travel is the unexpected. Nick Bannikoff experienced this on a recent trip to Japan when discovering an exhibition on the working process of Frank Gehry. Put on by the excellent 21_21 Sight design gallery (itself created by design doyens Tadao Ando and Issey Miyake) one of the three key projects […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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  The last of 9 smart wayfinding totems for the University of Technology, Sydney now stands proudly in front of the iconic Dr Chau Chak Wing Building. Not only does this help UTS claim ownership of this Sydney landmark, but embedded technologies in the totem create a digital gateway for students and visitors to access useful […]

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Sculpture by the Sea 2015

November 12, 2015

  Definitely one of our favourite public art events – Sculpture by the Sea, featuring art along the famous Bondi to Tamarama 2km coastal walk. With over 100 sculptures from Australia and abroad, it transforms our coastline into a temporary sculpture park. Now in its 19th year and drawing more than 500,000, Sculpture by the […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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  The brightest minds in digital and technology converged on Telstra’s Annual Digital Summit to discuss how the intersection of people, business and digitisation has changed our lives and work forever. This was BrandCulture’s second year in attendance, joining 1100 of the ‘Digirati’ from an array of industries eager to discover how the shift in digital landscape would affect the […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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FWOW – SITE STORIES

October 15, 2015

In January 2014 the Telstra brand bought to life their new brand strategy, ‘Creating a Brilliant Connected Future for Everyone’. To coincide with the launch, the redevelopment of the corporate space was formed at 400 George Street, Sydney. This lead to a great opportunity to infuse the brand within the physical space and represent a uniquely ‘Telstra’ experience. We were […]

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