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  An exciting employment opportunity is available to an energetic, organized and a quick thinking person wanting to join a small award-winning design team in a fast paced creative environment. This is an ideal role for someone looking to fast track their career in either Account or Studio Co-ordinator for creative industries. You will be […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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Eyes on Berlin

May 8, 2016

  As good public art depends on good public spaces, Berlin is continuously transforming its spaces to become more inviting and open with collaborative and creative placemaking. As an article in Public Art Review puts it, the definition of placemaking is ‘to infuse identity into a three-dimensional space’. Berlin’s creative placemaking is enhanced by the […]

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The answer to the question above is irrelevant, the real question here is are you going? The answer to that is…you should, you must, you will! All lame brain washing attempts aside, let us tell you why, and yes we do know it started last month. Since its inception in 1973, the Biennale of Sydney […]

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Steve Minning runs two companies and sits on the board of a couple more. The companies are a Digital Technology startup, and an established Branding and Design agency, he is super busy and realises he is unable to effectively organise his priorities, emails and meetings each day. For the first time ever, we need someone to step […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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The Annual South by Southwest (SXSW) has just finished up in Austin, Texas. SXSW is a massive conference wrapped in a festival combining music, film and interactive technologies. For more than 30 years it has been the launchpad for whatever is ‘the next big thing.’ In recent years the Interactive conference has become a real focus with […]

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  BrandCulture is looking for a passionate Senior Branded Environmental Designer with a range of outstanding projects within their portfolio. Specialising in strong graphics with a great understanding of brand identities, placemaking, signage and wayfinding within a variety of sectors – corporate interiors, education, hospitality, retail and public spaces. This role will extend across initial […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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Internship Opportunity

January 13, 2016

  Looking for some real world experience in a very well established Wayfinding, Experiential Graphics and Branding design studio. Our Sydney-based creative studio, BrandCulture, is looking for a keen and motivated designer to be part of our team (ideal for post graduates or 4th year student). At BrandCulture, we work across the full scope of offerings required to […]

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  We’re back from the Christmas break and ready to lead, live, love and laugh in 2016! January is definitely a special month in Sydney, the city is buzzing and one of our favourite events is on – Sydney Festival, which started yesterday, featuring some exciting new events to keep us smiling. This year, Sydney […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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Back to school

December 3, 2015

BrandCulture recently took some time out from our busy end-of-year schedules to appreciate the work of creatives at the A&D Annual 2015 (UNSW Graduate Art and Design Exhibition) and the National Art School Graduate Exhibition. These exhibitions are an opportunity for students to launch their work in the industry, and for friends and family to […]

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Being Frank

November 26, 2015

One of the joys of travel is the unexpected. Nick Bannikoff experienced this on a recent trip to Japan when discovering an exhibition on the working process of Frank Gehry. Put on by the excellent 21_21 Sight design gallery (itself created by design doyens Tadao Ando and Issey Miyake) one of the three key projects […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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  The last of 9 smart wayfinding totems for the University of Technology, Sydney now stands proudly in front of the iconic Dr Chau Chak Wing Building. Not only does this help UTS claim ownership of this Sydney landmark, but embedded technologies in the totem create a digital gateway for students and visitors to access useful […]

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Sculpture by the Sea 2015

November 12, 2015

  Definitely one of our favourite public art events – Sculpture by the Sea, featuring art along the famous Bondi to Tamarama 2km coastal walk. With over 100 sculptures from Australia and abroad, it transforms our coastline into a temporary sculpture park. Now in its 19th year and drawing more than 500,000, Sculpture by the […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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  The brightest minds in digital and technology converged on Telstra’s Annual Digital Summit to discuss how the intersection of people, business and digitisation has changed our lives and work forever. This was BrandCulture’s second year in attendance, joining 1100 of the ‘Digirati’ from an array of industries eager to discover how the shift in digital landscape would affect the […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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FWOW – SITE STORIES

October 15, 2015

In January 2014 the Telstra brand bought to life their new brand strategy, ‘Creating a Brilliant Connected Future for Everyone’. To coincide with the launch, the redevelopment of the corporate space was formed at 400 George Street, Sydney. This lead to a great opportunity to infuse the brand within the physical space and represent a uniquely ‘Telstra’ experience. We were […]

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Pink is the new black!

October 8, 2015

Sydney bus commuters faced the largest CBD transport network changes in over 30 years on 4 October 2015.  Directing more than 630,000 commuters each day away from their regular travel routine and habits was never to be an easy undertaking. It was a massive effort by Transport for NSW (TfNSW) and BrandCulture, who worked in […]

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Just on three and a half years ago BrandCulture were approached by Marrickville Council to assist in the interpretive signage for the new SES centre at Sydenham. The site has a poignant history and was only available due to the demolition of a large residential area when Sydney Airport’s third runway was built in 1995. […]

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Bus Numbers

October 1, 2015

The biggest change to Sydney’s bus network in a generation will occur on the 4th of October when bus services will be removed from George Street and redistributed around the city.  To assist customers in finding their new stops BrandCulture was engaged by Transport for NSW to support their team in preparing a temporary wayfinding […]

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Beam Me Up, Scotty

September 24, 2015

Colour, form, music and sound. These terms epitomised the BEAMS arts festival. Four years since its inception in Chippendale, the theme of this year’s festival was Phenomena; and it truly was a phenomenal experience. The Chippendale Creative Precinct (CCP) has reinvigorated the once overlooked suburb, transforming it into a community hub and pioneering creative collaboration. […]

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Future Retail Trends

September 20, 2015

While attending the SEGD Be | Branded Environments events recently held in LA, an interesting observation was made by Hillary Jaye and Tom Horton of Gensler, looking at consumer culture and the future of retail with particular focus on retail trends. Take for example Starbucks Coffee, the largest coffee house company in the world, with 22,551 stores in 65 countries and […]

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BrandCulture are looking for a freelance front-end developer/designer to work on an ongoing basis across a wide range of projects/ clients. Our offices are located in Rushcutters Bay, close to Darlinghurst with easy access from Kings Cross. If you have at least 2 years commercial experience and a keen eye for design, get in contact […]

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Last week our MD Stephen Minning was invited by the University of Technology Sydney to the TEMC 2015 ‘The tertiary education management conference’. Anyone who’s involved in facilities management and construction was there. This years theme was leading locally, competing globally and is a testament to Australian innovation. Stephen Minning and Bryce Hutchinson (UTS senior building information […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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The Green Man Group

August 13, 2015

Every fortnight BrandCulture holds a “lunch and learn” session with various industry suppliers. They share with us any creative ideas and discuss innovative solutions. This week we were fortunate enough to have the Cruiser Interactive team drop in. Cruiser Interactive are pioneering the future of human-computer interaction. They offer a variety of solutions to different business […]

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Frost*collective and BrandCulture collaborated on the major overhaul and redesign of the wayfinding and signage systems for the city campus of The University of Technology, Sydney. With an increased student intake and a number of major urban developments in the Ultimo precinct, UTS needed to create a visible presence in the urban landscape. To define a […]

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A Bright Future

July 24, 2015

LED (Light Emitting Diode) Technology is far from new, but advanced production methods, innovative installations and dynamic content is making them the most exciting screen technology around. The first great benefit of LED Screens is that they can be cast in almost any shape or configuration, as seen above from Telstra’s Headquarters in Sydney. Secondly they boast […]

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Two of the most fascinating talks we attended at this year’s Society for Experiential Graphic Design (SEGD) conference were given by Mike Rawlinson and Donald Meeker (we promise this is our last post for the year on the conference!). While the work they showcased was exceptional, what really interested us was the fact that in […]

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With mid year annual trade shows in full force, it got us thinking about a project we did last year for the Telstra Executive Team (TET) Summit. We were engaged to design an experience centered around ‘activity based’ working environments being introduced to the head office at 400 George Street office. This gave the executive teams a […]

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Be Dazzled

July 2, 2015

As we posted recently, one of the most exciting aspects of attending SEGD (Society of Experiential Graphic Design) events is the opportunity to meet and collaborate with industry professionals. We can’t think of a better example of this than Nik Hafermaas, who gave a talk on his work at the conference. Nik, a celebrated design […]

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Morning Peace

June 25, 2015

BrandCulture took part in #YokoOnoPeace Morning 2015, a global sunrise gathering held by the #MCAnow (Sydney). A celebration of the Museum of Modern Art (MoMA) exhibition Yoko Ono: One Woman Show, 1960–1971, and marking the 50th anniversary of Yoko Ono’s New York performance of Morning Piece (1964) to George Maciunas. The event was organised in partnership with the MCA (Sydney), the […]

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Earlier this month Stephen Minning and Nick Bannikoff from BrandCulture made the trek to Chicago to take part in the annual SEGD (Society of Experiential Graphic Design) conference. The trip was long but well worth it, one of the highlights was the unveiling of the 2015 Design Awards. Stephen had been on the jury earlier […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Feeling Blu?

June 4, 2015

With the announcement that Bluleader was moving offices from their North Sydney HQ to the building next door, BrandCulture were engaged to provide design recommendations on the interior design fit out. This included a welcoming reception area, nestled between two private and full height glass meeting rooms, known as ‘Skyboxes’. It was important that the brand refresh for Bluleader leveraged from the origins of their […]

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In 2012 Telstra underwent a major brand relaunch, moving to a world of colour – to better represent the diversity of people, customers, products and services. BrandCulture were engaged to implement the brand refresh into the headquarters at 400 George Street, Sydney. The special materials reflect brand personality within energetic dichroic films and brand infused anodised […]

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The approach of winter signals a special time of year and the skies fall dark earlier. It forms a perfect backdrop for light and imagination to take centre stage. Tonight Vivid springs to life, a collision of light art and technology, which has captured the imagination of Sydney-siders for 6 years. Check out this experiential […]

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To experience is to be a part of something, and this year SEGD, The Society of Experiential Graphic Design, is inviting you to experience their annual conference Experience Chicago. Centred around the second city (although we’re certain the name bears no relation with being second-rate), the conference invites discussion about experience, design, technology and innovation […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Last week the BrandCulture team attended DesignBUILD which invites design professionals in the building industries to look and source new products, materials, solution ideas and learn industry trends. The event serves as an important business platform for suppliers, buyers and distributors to connect, share learnings, and do business with the creative industry that deliver integrated […]

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Smart Arts

April 30, 2015

Smartphones technologies are one of the great disruptors of our generation. They are constantly buzzing with no rhyme nor reason, receiving email offers, social media updates and even the occasional phone call! Last week Sydney Culture Walks App released an updated App that utilises proximity technologies to alert you to the presence of cultural landmarks. Working in collaboration with the City of Sydney, BrandCulture, […]

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Signage therapy

April 23, 2015

When customers are in an unfamiliar setting and need to find something specific, there is reassurance in knowing they can do so with the guidance of meaningful messaging and well placed signs. There are many processes in establishing an effective wayfinding system, for example – assessing any issues by researching and planning a user’s journey, […]

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This week BrandCulture joined esteemed company with the SEGD – Society of Experiential Graphic Design announcing the Top 20 Wayfinding Projects Since 2000.  We are greatly honoured that Find and Discover which we designed in 2010 for long time client University of Technology, Sydney was selected. BrandCulture worked closely with Gardener Wetherill Associates to deliver a functional and dynamic environment. The main workshop […]

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PUBLI[C AR]T

April 6, 2015

A growing trend that excites us at BrandCulture is the repurposing of the humble carpark as urban art. As the community has become more sophisticated, public authorities have become increasing demanding in their protection of local visual amenity. At the same time companies such as Sydney Water and World Square have become aware that their […]

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Big Summer

April 1, 2015

Not sure if you’ve noticed but BrandCulture love design! We are always excited to sink our teeth into whatever new projects inspire us. To help our creative visions come to life, no matter how crazy, small, large, intricate or diverse they are, we are always on the lookout for new, established, innovative and enthusiastic suppliers, distributors […]

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  As part of the AGDA’s ‘National Speaker Tour’, we joined Vince Frost and other community members for a night at the Australian Museum. Vince Frost, CEO/ECD of Frost*collective, has distilled his 25 years experience in the design industry and shared all in a publication, Design Your Life. The book details 15 principles to live by and […]

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A Guiding Light

March 5, 2015

BrandCulture recently implemented a new wayfinding system in the Harbourside Shopping Centre, located within the Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic new waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC […]

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A Sign of Technology

February 26, 2015

  Smart Totem Installation from BrandCulture on Vimeo. Earlier this week BrandCulture oversaw the installation of the first of a series of wayfinding totems at the University of Technology, Sydney. The culmination of two years design and development, the totems evolved substantially from the Frost* design concepts whilst retaining the intent and distinctive colour. Ensuring the complex geometry […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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Live local, think global

February 13, 2015

We created communication graphics, messaging and selected material components for Nakama, The Global Recruitment Business head quarters in Sydney, which shaped the visitors behaviour and experience in a way that fits with their operational and functional objectives. It also supports their offering as a global network that helps relocate talent around the world. (Na-ka-ma) is […]

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Keeping the flow

February 5, 2015

The people at Sydney Water work hard to keep this beautiful city flowing with clean water. There’s a lot going on behind the scenes and underground that we often take for granted, The North Head Treatment Plant in Manly is a sustainable and innovative operation vital to our community, agriculture and land rehabilitation.  BrandCulture recently created […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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Just a friendly reminder that entries for this years SEGD Global Design Awards are due on the 31st of January 2015. Late deadline is February 14th 2015. The SEGD Global Design Awards honor a wide range of projects, from interactive multi-media environments to complex hospital wayfinding systems, and from museum exhibition design to three-dimensional brand expression. Retail […]

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  We are very excited to announce that Stephen Minning, Founder and Managing Director of BrandCulture has been invited to be on the jury for the 2015 SEGD Awards, held in Washington DC, March 2015.  Experiential Graphic Design is at the core of SEGD and is a multi-disciplinary approach to design. The SEGD Global Design […]

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  University life is tough for a student… juggling lectures, tutorials, a part-time job, study, finding new friends, not to mention finding their way through a large campus! A year ago, BrandCulture embarked on a project to unify the University of Technology, Sydney campus through a wayfinding strategy as part of the UTS Masterplan. Along […]

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In years to come, people will look back at 2014 as the year of the smart phone. This year has been a landmark year in the interconnectivity of the digital and physical, and the effects are irreversible. Not only do 89% of Australian’s aged between 18 and 75 (the highest in the world, AMPLI Report 2014) […]

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Amidst the Noise

November 27, 2014

  BrandCulture were excited to see the showcase of creative process and practice of the 2014 design exhibition at TAFE Enmore. We saw a great diverse range of talent; interior design, industrial design, film, graphic design and more…. From concept, design processes, logistics and installation. Enmore TAFE is where Ellen Young graduated, BrandCulture’s Creative Director, […]

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  “I think most paintings are a record of the decisions that the artist made. I just perhaps make them a little clearer than some people have.” – Chuck Close     One of this summer’s blockbuster exhibitions has finally arrived to Sydney. Chuck Close – Prints, Process and Collaboration has opened at the MCA Museum […]

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Picture Perfect

November 13, 2014

  Sydney was at its picture perfect best for this years Sydney Open. We previously posted about how we were excited to explore some of the cities great buildings and it truly did not disappoint. An array of buildings opened their doors from the British Medical Associations gothic art deco masterpiece from the 1920’s to Macquarie […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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View from the Shore

October 23, 2014

  One of BrandCulture’s favourite annual events, Sculpture by the Sea, started this Thursday. With something for everyone, the entries always run the gamut from simple typography and fun “big things” to the sophisticated and outright bizarre. We always look forward to the return of Toshio Lezumi’s beautiful glass pillars, or Oueshi Zokei’s seemingly impossible […]

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SYDNEY IS OPEN

October 21, 2014

Have you ever walked past a building and thought one of the following things – a) WOW, b) I wish I could explore inside, or, c) I wonder if there’s a bar in there…?  Well your prayers have been answered by Sydney Living Museums! They’ve handed you the keys to the city for its 10th Sydney […]

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Fast Forward

October 9, 2014

BrandCulture were excited this week when researching ‘Immersive Moments’ to stumble across a true sensory-challenging space for a retail experience located in Shanghai. Digital designers HUSH and architects Marc Thorpe Design approached this project by integrating the physical space and digital content together to create an all-encompassing experience for Under Armour’s customers. The retail space contains a light tunnel entrance followed by an amplified […]

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Blaze & Chill

October 2, 2014

We are always on the lookout for that something a little different for our projects. When our client first briefed us on their brand principles; ‘Colour, Angularity and Energy’ it reminded one of our team members of an installation he saw in San Francisco whilst passing through the new terminal. We researched and found Dichroic […]

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BrandCulture enjoys “Lunch & Learn” on a regular basis where we get to meet suppliers and understand all the new cool things that could be useful to us and our clients’ projects. This month we met with Ben from Axolotl, an interesting company who really know how to push the boundaries of production techniques. We […]

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Cascading Words

September 18, 2014

  The work BIT.FALL is created by German artist Julius Popp turns water into a bearer of information. A computerised control system converts drops of water into a curtain of moving graphics, so that the falling droplets form typography for a brief moment before dissolving as they continue to fall. The “cascading waterfall” uses an underlying digital […]

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  This week we saw the launch of the new iPhone 6 and Apple Watch which were both very exciting, but one video they showed at their keynote really caught our eyes, is a video called “Perspective”. While tricking our eyes by playing with perspective in the environment may not be a new concept – […]

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BrandCulture believe in bringing brands to life, and this is exactly what Adidas has done for their Research and Product Design Centre in Germany. Adidas, with the help of design agency Büro Uebele Visuelle Kommunikation, utilises their office environment as an extension of their brand through the architectural features, environmental graphics, and wayfinding design, inside the […]

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Nothing is Impossible

August 21, 2014

Branded Environments are moving with the times and are taking advantage of the affordability and flexibility of the latest technologies. A great example is what Nike has created in Shanghai, China for their Nike RISE campaign. The ‘House of Mamba’ features a floor inlaid with LED’s and motion sensors to track and visualise player movements. This technology allows it […]

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…easy as 1 2 3

August 14, 2014

Can a solid sculpture change shape? Well, this one, entitled Threshold by British artist James Hopkins for the Florentinium commercial offices development in Prague, effectively does! As you move around, it will appear to morph from 1, to 2, to 3. Or could it be a countdown? Either way, it is a fun, captivating visual trick […]

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It’s that time of the year again! SEGD, The Society of Experiential Graphic Design, are holding their annual conference in Atlanta on June 5-7th, themed – CONVERGENCE, Crossing Lines. Our MD Stephen Minning Attended last years ‘Above the Fog’ conference in San Francisco which was a huge success and helped raise both the industry standards, […]

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BrandCulture was very excited to be given the opportunity to design an installation for the West End of Chatswood Chase Shopping Centre. The installation would activate the area by creating a new experience for shoppers. Two giant light-boxes, displaying messages, beautiful visions and motion videos of seasonal graphics with ‘Life is’ 3D oversized letters, sitting […]

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The MLC brand heritage experience is a journey through the campus building down (or up) the 12 storey glass encased stairwell cut through the middle of the floor plate of this defining piece of architecture. This piece of architecture from 1956 was updated in 2000 to encourage vertical integration and now activity based working principles… […]

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Today marks a bold step forward for SEGD – the society of leading design professionals at the cutting edge of communications in the built environment… if you are ‘in the know’ then Environmental Graphic Design (EGD) is a common term to describe our profession but there has been confusion when using this term in general… most […]

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Putting UTS on the Map

September 11, 2013

 Images © University of Technology, Sydney. If you are considering going to Uni (or back to Uni); then look towards The University of Technology, Sydney. The new Gateway to Sydney development is a combination of building works at UTS and Central Park, and promises to be a monumental upgrade to Sydney’s Southern CBD. Seriously, check it […]

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Remember the time?

July 25, 2013

Can you remember the moments in your past that have helped shape your future? Or the times that were special only to you and were never shared?  The Heritage Awards offer unique opportunity to showcase the work of individuals, community groups, government departments and corporations who have completed projects promoting the conservation of Australia’s built, […]

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  It’s no secret here at BrandCulture that we love what we do and thrive on a challenge! Like all our great design jobs there’s always a method to the madness. Our portfolio section showcases all our well considered environments, branding and wayfinding projects however you only get a glimpse of the final product. The […]

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Graphic Design + Architecture: A 20th-Century History, by Richard Poulin is an engaging read and an essential tool in understanding the relationship between the two unique yet very connected disciplines. In short the book is the first historical overview of twentieth-century graphic design in the built environment. It explores the in-depth relationship between typography, image, symbolism, […]

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A professional walks into an office and thinks, “This is somewhere I want to work”, instead of “oh well, this is somewhere I have to work”. They got the job and after a couple of months they’re really enjoying everyday in their new found office; becoming increasingly aware of the history, values and vision for […]

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Are You Going to San Francisco? When our MD, Stephen Minning returned from his recent Society of Environmental Graphic Design (SEGD) Board of Directors meeting in San Francisco, he felt a sense of pride being part of such an inspirational group of people at the forefront of this innovative and cutting edge medium. We are already planning […]

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  A message to all; Architects, Graphic, Interior & Retail Designers, Industrial & Digital Designers, Branding & Experience Consultants, Fabrication & Production Specialists and Design Educators… SEGD – THE GLOBAL COMMUNITY OF PEOPLE, WORKING AT THE INTERSECTION OF COMMUNICATION DESIGN & THE BUILT ENVIRONMENT…  ARE TURNING 40! YOU MAY ASK – WHO ARE SEGD? SEGD […]

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Walk the Talk…

December 17, 2012

We’ve been exceptionally busy of late, alongside our commitments to our clients we’ve overhauled our brand, values and vision to deliver a comprehensive, professional and inspiring offer… we hope you will b inspired. Most importantly, we have strived to align our online presence with who we are as an organisation and the services we provide. We are […]

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A Timely Investment

November 26, 2012

  BrandCulture has had great pleasure in developing heritage works for some of Australia’s leading brands, either as a stand-alone commission or as part of an integrated environmental graphic design project. We have been uniquely positioned (with our deep experience in branding, environments and wayfinding) to uncover, create and deliver both sensitive and inspiring results. […]

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