Category: b Inspired


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  Last month, SEGD held its second event for Sydney’s experiential design community – a fascinating discussion about transforming University of Technology Sydney (UTS) into a smart campus. If you missed it, here’s an excerpt… The panellists were: Bryce Hutchinson, UTS; Nick Bannikoff, BrandCulture; Bruce Duyshart, Meld Strategies; Steve Plummer, Pam Wayfinding; Nigel O’Connell, Displayground; […]

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  It’s hard to believe Rhianna Field only graduated in 2013 considering she has already notched up an impressive collection of design awards, including a Merit at the 2016 SEGD Awards. As such, we feel especially proud to have lured Rhianna away from Wellington to join BrandCulture in Sydney. She joined our studio a few […]

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  The Society for Experiential Graphic Design (SEGD) is hosting its second event for Sydneysiders on 15th November at WeWork, Martin Place. The event, called ‘Navigating the Smart Campus’, is a panel discussion featuring key wayfinding and design experts who were involved in transforming University of Technology Sydney into a smart campus. There’s no doubt […]

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  It’s been a busy spring so far at BrandCulture – so busy, we have just welcomed two fabulous people to our team. Designer Peter Wade joins BrandCulture all the way from California, where he is currently applying his passion for urban design to a complex wayfinding project for Transport for NSW (TfNSW). Texan-born and […]

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  This week, we profile Sara Tononi, one of BrandCulture’s most versatile designers. Curious about most fields of design from digital to UI, UX and motion graphics, Sara grew up in a medieval village in the north of Italy and joined our studio in 2016. She has been passionate about design from the moment she […]

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  At SEGD Wayfinding in Boston this month, Stephen Minning was one of several industry leaders to speak about trends shaping the future of wayfinding. In a session called ‘Innovating the passenger experience’, Stephen showcased three recent BrandCulture projects that are shaping the way Sydneysiders experience our city. Over the past year or two, BrandCulture […]

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  Braille is all around us – etched into signposts and ATM keypads and pedestrian signage – but have you ever stopped to wonder who’s behind this 19th century invention? You may not realise Braille was invented in 1829, inspired by ‘night writing’ – a code invented so soldiers could communicate silently in the dark. […]

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  We’re excited to announce the first stand-alone event for the SEGD (Society for Experiential Graphic Design) Sydney Chapter – we hope you can join us! Co-Chairs Nick Bannikoff, Design Manager at BrandCulture, and Carlo Giannasca, Head of Environments at Urbanite are gathering experiential designers together to discuss how SEGD’s Sydney Chapter can support the […]

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  It seems our passion for wayfinding design could actually be reshaping our brains, according to a new study from University College London and Bangor University. At BrandCulture, we spend lots of time understanding how people perceive an environment and make decisions while navigating unfamiliar spaces. We’ve always liked to think it takes a certain type […]

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  Sustainability has become one of those ‘it’ words that has made its way into mainstream society – almost as a result of our collective guilt as a global connected species, which has become more and more aware of its impact on the planet and the consequences for the next generation. Its rise to fame […]

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  I’ve been writing about design and creativity for over a decade, but until now I’ve never actually worked within a design studio, alongside designers, observing how they think and work first-hand. It’s eye opening! Here’s what I’ve learned. Process is everything. Before designers put pencil to paper to sketch out a concept, they spend […]

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  Lance Wyman is considered one of the most influential graphic designers of our time, so it was a true honour to have the chance to hear him speak at the 2017 SEGD Conference in Miami this year. Incredibly talented yet so humble, his session was called ‘The Visual Diaries: A Design Process’, and the […]

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  Here’s an invention that caught our eye. Italian architect Carlo Ratti has designed an office space with an “individually-tailored environmental bubble” for every worker, putting thermostat wars to an end at last. If your office is anything like ours, you’ll know how hard it is to please everyone when it comes to room temperature. […]

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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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  This year at Coachella – one of the world’s most famous music and arts festivals – it wasn’t Lady Gaga who stole the limelight, but a giant 60-feet high dome. Created by Obscura Digital in San Francisco, and powered by HP, the Antarctic Dome is the largest 360-degree projection dome ever built. Inside, hundreds […]

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  For the next 23 nights, starting tonight, more than 65 lighting installations will illuminate the city as Vivid Sydney kicks off once again. Dubbed “the world’s largest festival of light, music and ideas”, Vivid grows bigger and brighter every year. To help you navigate this year’s program, which takes place in laneways, streets and […]

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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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  Last week, we enjoyed a team excursion to DesignBUILD to check out the latest building and technology trends. DesignBUILD is a trade show that brings together architects, building professionals, contractors and designers with manufacturers, suppliers and service providers – and this year’s expo did not disappoint. It was our first time visiting Sydney’s International […]

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    Nick Bannikoff – BrandCulture’s Design Manager and Co-Chair of the SEGD Sydney Chapter – was honoured to be the first-ever experiential designer to be interviewed on Australian Design Radio. His conversation with hosts Flyn Tracy and Matt Leach offers fascinating insights into the mysterious world of experiential design, which – let’s face it – […]

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As wayfinding experts, many of the designs we create at BrandCulture incorporate maps to guide people around urban environments like universities, hospitals and city centres. So we’ve been keeping an eye on the Missing Maps Project with interest, which is an open, collaborative initiative to map the world’s most vulnerable communities so humanitarian aid can […]

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  A few of the BrandCulture team will be packing their suitcases this winter and heading for the glamorous beaches of Miami, where the 2017 SEGD Conference is running from 8th to 10th June – if you’re interested in experience design, you should join us! The Society of Experiential Graphic Design is famous for hosting […]

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    This week, we are thrilled to announce the global launch of Pam Wayfinding – a collaborative platform for architects, designers, faculty and brand managers. The launch includes a fabulous new website and a brand new identity – created by the talented people at Canvas Group – and a series of videos produced by […]

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  This week, we were excited to see BrandCulture’s designs for University of Technology Sydney featured in Archigraphia Redux, a publication that celebrates inspiring architectural and environmental design projects around the world. The book examines how environmental graphics can reinforce a sense of place, and features Pentagram, Sagmeister & Walsh, Herzog & de Meuron, and […]

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    When Stephen Minning returned from Wellington recently, he felt a little envious of the city’s creative energy. We decided to ask Nick Kapica – curator of SEGD’s Off-Grid NZ event – why those Kiwis are enjoying a surge of creativity on the other side of the Tasman Sea. In addition to curating Off-Grid […]

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  We’re thrilled to announce that Stephen Minning, Managing Director of BrandCulture, has been selected for elevate61, an accelerator program to help companies fast track their growth into the United States. In addition his role at BrandCulture, Stephen is also Director of Pam, a Sydney-based technology company that makes wayfinding simple by managing signs to […]

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  Hospitals can be stressful environments. Whether you’re sick, rushing to the Emergency department, or visiting someone ill, chances are you’d much rather be somewhere else. In Australia, visiting hospital can be even more daunting for those who speak languages other than English at home. When linguistic difficulties are involved, finding your way around hospitals […]

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  Last week I flew to Wellington to attend SEGD’s Off-Grid “experiential journey” for designers. I have to take my hat off to Nick Kapica for organising such exceptional speakers. He’s an amazing innovator himself– a designer and lecturer who is now working for the City of Wellington – and he curated one of the […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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  Last night, SEGD (the Society for Experiential Graphic Design) announced it is opening its first Sydney chapter, and we’re thrilled to say Nick Bannikoff, Design Manager at BrandCulture, is co-Chair alongside Carlo Giannasca, Head of Environments at Urbanite (Frost*Collective). Bannikoff and Giannasca are two of Australia’s most experienced wayfinding & environmental designers, and they’re […]

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  We’ve successfully persuaded Nils Wiberg – an Icelandic interaction designer with a viking’s beard – to fly out to Australia to be part of Off-Grid in Sydney, which is being hosted at deFrost on 16th February. Stephen Minning first heard Nils speak at an SEGD event in Seattle, and their paths crossed again at Xlab […]

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  Nick Bannikoff is one of the most experienced wayfinding designers in Australia, but he didn’t always want to be an experiential graphic designer. He studied architecture, followed by industrial design, and then travelled around the world for a few years – all before finding his true calling. As Design Manager at BrandCulture, Nick is […]

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One of my favorite things about Sydney is the variety in places and people you come across. Each suburb has its own unique flavor and the delight in choosing which hub you want to experience is the highlight of my weekend. Sydney Festival personifies the eclectic clash that is our glorious city, from Art derived from […]

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A COLLABORATIVE CHRISTMAS

December 15, 2016

  It’s the festive season and once again we are fortunate enough to find ourselves collaboratively celebrating with our “sister company”, MediaBank. As you are probably aware, there are a few fundamental rules for Christmas work parties and we can safely say that we broke them all. As the dust starts to settle and apology […]

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  Since judging the 2016 SEGD Global Design Awards in New York earlier this year, I have a much greater appreciation for data-driven visual experiences. I was blown away by one entry in particular: a public art project called ‘Virtual Depictions:San Francisco’, created by an amazing artist named Refik Anadol. Virtual Depictions is an installation […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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GLOBETROTTING SMART SHOE

November 30, 2016

  In countries where the signage is in English, locating your destination is easier, but what if you’re in a foreign country where the signage is in another language? Imagine a pair of shoes that connects wirelessly to your smartphone’s navigation app, like Google Maps or Apple Maps. Imagine, keying in the location you want […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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It’s always nice to receive some recognition for our work, especially in an industry rich with talent. BrandCulture enjoyed sharing the podium at this years Sydney Design Awards (The Design 100) – picking up Silver in the Environmental Design category for our ‘Brilliantly Connect Future‘ Telstra project. The DESIGN 100 is a global community of 75,000 […]

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  Have you ever sat beneath a calming blue light and felt unusually productive? Or stood beneath a garish fluorescent light and felt highly irritable? If so, you’ll know that lighting dramatically affects our emotions and moods. At BrandCulture, we have been thinking a lot about this connection between mood and lights lately. According to […]

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    This week BrandCulture had the pleasure of attending BJ Ball Papers’ ‘The Sub Divide’ book launch, held at Frost Collective’s new headquarters in Redfern. The publication was developed by a collective of specialists dedicated to their creative talents, curated, designed & directed by Grosz Co.Lab in Melbourne and developed for BJ Ball Papers. The Sub Divide publication is […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Stephen Minning and Steve Plummer are jetting off to New York next month to attend xlab, an event that explores some of our biggest obsessions at BrandCulture from smart cities to experiential graphic design.  If you’ve ever met Stephen – BrandCulture’s Managing Director and founder of sister company MediaBank – you’ll know how much he […]

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  To shed light on the value of design, we asked Julian Frood, Environmental Designer at BrandCulture, how he sees the world as a designer and problem solver. Jules has been part of our team at BrandCulture since 2013, and today he’s one of our most talented environmental designers. He’s also a daydreamer, film buff, […]

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  In June this year the world was stunned as the beautiful Iseo Lake in northern Italy was transformed into “The Floating Piers”. Exhibiting the genius that is Mother Nature, and in succinct style closing the loop between inspiration, art and once more: inspiration… The Floating Piers was the brainchild of American-Bulgarian artist Christo and […]

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BRANDCULTURE  are on the search for an experiential graphic, architectural, landscape documenter / designer or planner experienced in the documentation and submission of Development Applications. Immediate start – short term period. The candidate will support our senior project designer in preparing a DA submission for: – Signage – Digital components (integrated LED screens) – Lighting […]

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While we love our wayfinding and environmental graphic design, it’s always massive fun to work on a project at the edges of the branding field. While we can’t share the client that this is for just yet, we recently reviewed the pouring of a set of annual award trophies designed by BrandCulture. … yes, you […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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As Australian As …

August 4, 2016

Happy Friday everyone! You may have noticed last week we posted an update on one of the more fun environmental graphics we’ve been involved in recently. Well this week’s instalment, once again for Atlassian, showcases the quintessential Australianness of the company’s DNA. There is a Charlies Bar located in the heart of every Atlassian office […]

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Pixel Perfect

July 28, 2016

We are excited to share photos of our latest branding and environmental graphics project for Atlassian. We were faced with the challenge of implementing temporary graphics into a narrow corridor covered with heritage tiles, requiring a product that would not damage the tiles and could be removed easily. Click here to view our timelapse of the entire installation The […]

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Do you love it? Do you despise it? Are you over it? One thing is for sure Pokèmon Go is out there for the taking, and much like most current trends the world is divided into 3 categories; for it, against it and whatever…The BrandCulture team are all in agreeance (it doesn’t happen often) that this […]

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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The Road Not Taken

June 16, 2016

Two paths diverged in a park, one paved with cement, the other a trail of worn grass. Which is the one more travelled by? And why? The poet Robert Frost might ponder the metaphorical paths we take to reach greater self awareness, but in the world of environmental design and wayfinding, understanding and/or predicting the route of […]

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Last week our Show and Tell topic was “God is in the details”. The idiom has been attributed to a number of different individuals, most notably to German-born architect Ludwig Mies van der Rohe. It expresses the idea that while the overall form or content may be pleasing, true and intrinsic beauty is only achieved when […]

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Yes we all do, thanks to some great designers who were able to create a global visual language capable of enabling the whole world to reach their favourite teams without having to know the specific language of the Olympic host nation. Who wouldn’t find it difficult to get to the fencing pavilion in a foreign country […]

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  An exciting employment opportunity is available to an energetic, organized and a quick thinking person wanting to join a small award-winning design team in a fast paced creative environment. This is an ideal role for someone looking to fast track their career in either Account or Studio Co-ordinator for creative industries. You will be […]

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Eyes on Berlin

May 8, 2016

  As good public art depends on good public spaces, Berlin is continuously transforming its spaces to become more inviting and open with collaborative and creative placemaking. As an article in Public Art Review puts it, the definition of placemaking is ‘to infuse identity into a three-dimensional space’. Berlin’s creative placemaking is enhanced by the […]

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The answer to the question above is irrelevant, the real question here is are you going? The answer to that is…you should, you must, you will! All lame brain washing attempts aside, let us tell you why, and yes we do know it started last month. Since its inception in 1973, the Biennale of Sydney […]

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Steve Minning runs two companies and sits on the board of a couple more. The companies are a Digital Technology startup, and an established Branding and Design agency, he is super busy and realises he is unable to effectively organise his priorities, emails and meetings each day. For the first time ever, we need someone to step […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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The Annual South by Southwest (SXSW) has just finished up in Austin, Texas. SXSW is a massive conference wrapped in a festival combining music, film and interactive technologies. For more than 30 years it has been the launchpad for whatever is ‘the next big thing.’ In recent years the Interactive conference has become a real focus with […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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  We’re back from the Christmas break and ready to lead, live, love and laugh in 2016! January is definitely a special month in Sydney, the city is buzzing and one of our favourite events is on – Sydney Festival, which started yesterday, featuring some exciting new events to keep us smiling. This year, Sydney […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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Back to school

December 3, 2015

BrandCulture recently took some time out from our busy end-of-year schedules to appreciate the work of creatives at the A&D Annual 2015 (UNSW Graduate Art and Design Exhibition) and the National Art School Graduate Exhibition. These exhibitions are an opportunity for students to launch their work in the industry, and for friends and family to […]

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Being Frank

November 26, 2015

One of the joys of travel is the unexpected. Nick Bannikoff experienced this on a recent trip to Japan when discovering an exhibition on the working process of Frank Gehry. Put on by the excellent 21_21 Sight design gallery (itself created by design doyens Tadao Ando and Issey Miyake) one of the three key projects […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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Sculpture by the Sea 2015

November 12, 2015

  Definitely one of our favourite public art events – Sculpture by the Sea, featuring art along the famous Bondi to Tamarama 2km coastal walk. With over 100 sculptures from Australia and abroad, it transforms our coastline into a temporary sculpture park. Now in its 19th year and drawing more than 500,000, Sculpture by the […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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  The brightest minds in digital and technology converged on Telstra’s Annual Digital Summit to discuss how the intersection of people, business and digitisation has changed our lives and work forever. This was BrandCulture’s second year in attendance, joining 1100 of the ‘Digirati’ from an array of industries eager to discover how the shift in digital landscape would affect the […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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Pink is the new black!

October 8, 2015

Sydney bus commuters faced the largest CBD transport network changes in over 30 years on 4 October 2015.  Directing more than 630,000 commuters each day away from their regular travel routine and habits was never to be an easy undertaking. It was a massive effort by Transport for NSW (TfNSW) and BrandCulture, who worked in […]

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Just on three and a half years ago BrandCulture were approached by Marrickville Council to assist in the interpretive signage for the new SES centre at Sydenham. The site has a poignant history and was only available due to the demolition of a large residential area when Sydney Airport’s third runway was built in 1995. […]

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Bus Numbers

October 1, 2015

The biggest change to Sydney’s bus network in a generation will occur on the 4th of October when bus services will be removed from George Street and redistributed around the city.  To assist customers in finding their new stops BrandCulture was engaged by Transport for NSW to support their team in preparing a temporary wayfinding […]

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Beam Me Up, Scotty

September 24, 2015

Colour, form, music and sound. These terms epitomised the BEAMS arts festival. Four years since its inception in Chippendale, the theme of this year’s festival was Phenomena; and it truly was a phenomenal experience. The Chippendale Creative Precinct (CCP) has reinvigorated the once overlooked suburb, transforming it into a community hub and pioneering creative collaboration. […]

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Last week our MD Stephen Minning was invited by the University of Technology Sydney to the TEMC 2015 ‘The tertiary education management conference’. Anyone who’s involved in facilities management and construction was there. This years theme was leading locally, competing globally and is a testament to Australian innovation. Stephen Minning and Bryce Hutchinson (UTS senior building information […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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The Green Man Group

August 13, 2015

Every fortnight BrandCulture holds a “lunch and learn” session with various industry suppliers. They share with us any creative ideas and discuss innovative solutions. This week we were fortunate enough to have the Cruiser Interactive team drop in. Cruiser Interactive are pioneering the future of human-computer interaction. They offer a variety of solutions to different business […]

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A Bright Future

July 24, 2015

LED (Light Emitting Diode) Technology is far from new, but advanced production methods, innovative installations and dynamic content is making them the most exciting screen technology around. The first great benefit of LED Screens is that they can be cast in almost any shape or configuration, as seen above from Telstra’s Headquarters in Sydney. Secondly they boast […]

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Two of the most fascinating talks we attended at this year’s Society for Experiential Graphic Design (SEGD) conference were given by Mike Rawlinson and Donald Meeker (we promise this is our last post for the year on the conference!). While the work they showcased was exceptional, what really interested us was the fact that in […]

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With mid year annual trade shows in full force, it got us thinking about a project we did last year for the Telstra Executive Team (TET) Summit. We were engaged to design an experience centered around ‘activity based’ working environments being introduced to the head office at 400 George Street office. This gave the executive teams a […]

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Be Dazzled

July 2, 2015

As we posted recently, one of the most exciting aspects of attending SEGD (Society of Experiential Graphic Design) events is the opportunity to meet and collaborate with industry professionals. We can’t think of a better example of this than Nik Hafermaas, who gave a talk on his work at the conference. Nik, a celebrated design […]

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Morning Peace

June 25, 2015

BrandCulture took part in #YokoOnoPeace Morning 2015, a global sunrise gathering held by the #MCAnow (Sydney). A celebration of the Museum of Modern Art (MoMA) exhibition Yoko Ono: One Woman Show, 1960–1971, and marking the 50th anniversary of Yoko Ono’s New York performance of Morning Piece (1964) to George Maciunas. The event was organised in partnership with the MCA (Sydney), the […]

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Earlier this month Stephen Minning and Nick Bannikoff from BrandCulture made the trek to Chicago to take part in the annual SEGD (Society of Experiential Graphic Design) conference. The trip was long but well worth it, one of the highlights was the unveiling of the 2015 Design Awards. Stephen had been on the jury earlier […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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The approach of winter signals a special time of year and the skies fall dark earlier. It forms a perfect backdrop for light and imagination to take centre stage. Tonight Vivid springs to life, a collision of light art and technology, which has captured the imagination of Sydney-siders for 6 years. Check out this experiential […]

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To experience is to be a part of something, and this year SEGD, The Society of Experiential Graphic Design, is inviting you to experience their annual conference Experience Chicago. Centred around the second city (although we’re certain the name bears no relation with being second-rate), the conference invites discussion about experience, design, technology and innovation […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Last week the BrandCulture team attended DesignBUILD which invites design professionals in the building industries to look and source new products, materials, solution ideas and learn industry trends. The event serves as an important business platform for suppliers, buyers and distributors to connect, share learnings, and do business with the creative industry that deliver integrated […]

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Smart Arts

April 30, 2015

Smartphones technologies are one of the great disruptors of our generation. They are constantly buzzing with no rhyme nor reason, receiving email offers, social media updates and even the occasional phone call! Last week Sydney Culture Walks App released an updated App that utilises proximity technologies to alert you to the presence of cultural landmarks. Working in collaboration with the City of Sydney, BrandCulture, […]

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PUBLI[C AR]T

April 6, 2015

A growing trend that excites us at BrandCulture is the repurposing of the humble carpark as urban art. As the community has become more sophisticated, public authorities have become increasing demanding in their protection of local visual amenity. At the same time companies such as Sydney Water and World Square have become aware that their […]

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