Category: Environments


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View from the Shore

October 23, 2014

  One of BrandCulture’s favourite annual events, Sculpture by the Sea, started this Thursday. With something for everyone, the entries always run the gamut from simple typography and fun “big things” to the sophisticated and outright bizarre. We always look forward to the return of Toshio Lezumi’s beautiful glass pillars, or Oueshi Zokei’s seemingly impossible [...]

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SYDNEY IS OPEN

October 21, 2014

Have you ever walked past a building and thought one of the following things – a) WOW, b) I wish I could explore inside, or, c) I wonder if there’s a bar in there…?  Well your prayers have been answered by Sydney Living Museums! They’ve handed you the keys to the city for its 10th Sydney [...]

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Fast Forward

October 9, 2014

BrandCulture were excited this week when researching ‘Immersive Moments’ to stumble across a true sensory-challenging space for a retail experience located in Shanghai. Digital designers HUSH and architects Marc Thorpe Design approached this project by integrating the physical space and digital content together to create an all-encompassing experience for Under Armour’s customers. The retail space contains a light tunnel entrance followed by an amplified [...]

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Blaze & Chill

October 2, 2014

We are always on the lookout for that something a little different for our projects. When our client first briefed us on their brand principles; ‘Colour, Angularity and Energy’ it reminded one of our team members of an installation he saw in San Francisco whilst passing through the new terminal. We researched and found Dichroic [...]

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Cascading Words

September 18, 2014

  The work BIT.FALL is created by German artist Julius Popp turns water into a bearer of information. A computerised control system converts drops of water into a curtain of moving graphics, so that the falling droplets form typography for a brief moment before dissolving as they continue to fall. The “cascading waterfall” uses an underlying digital [...]

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  This week we saw the launch of the new iPhone 6 and Apple Watch which were both very exciting, but one video they showed at their keynote really caught our eyes, is a video called “Perspective”. While tricking our eyes by playing with perspective in the environment may not be a new concept – [...]

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Brandculture believe in bringing brands to life, and this is exactly what Adidas has done for their Research and Product Design Centre in Germany. Adidas, with the help of design agency Büro Uebele Visuelle Kommunikation, utilises their office environment as an extension of their brand through the architectural features, environmental graphics, and wayfinding design, inside the [...]

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Nothing is Impossible

August 21, 2014

Branded Environments are moving with the times and are taking advantage of the affordability and flexibility of the latest technologies. A great example is what Nike has created in Shanghai, China for their Nike RISE campaign. The ’House of Mamba’ features a floor inlaid with LED’s and motion sensors to track and visualise player movements. This technology allows it [...]

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…easy as 1 2 3

August 14, 2014

Can a solid sculpture change shape? Well, this one, entitled Threshold by British artist James Hopkins for the Florentinium commercial offices development in Prague, effectively does! As you move around, it will appear to morph from 1, to 2, to 3. Or could it be a countdown? Either way, it is a fun, captivating visual trick [...]

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It’s that time of the year again! SEGD, The Society of Experiential Graphic Design, are holding their annual conference in Atlanta on June 5-7th, themed – CONVERGENCE, Crossing Lines. Our MD Stephen Minning Attended last years ‘Above the Fog’ conference in San Francisco which was a huge success and helped raise both the industry standards, [...]

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BrandCulture was very excited to be given the opportunity to design an installation for the West End of Chatswood Chase Shopping Centre. The installation would activate the area by creating a new experience for shoppers. Two giant light-boxes, displaying messages, beautiful visions and motion videos of seasonal graphics with ‘Life is’ 3D oversized letters, sitting [...]

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The MLC brand heritage experience is a journey through the campus building down (or up) the 12 storey glass encased stairwell cut through the middle of the floor plate of this defining piece of architecture. This piece of architecture from 1956 was updated in 2000 to encourage vertical integration and now activity based working principles… [...]

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Today marks a bold step forward for SEGD – the society of leading design professionals at the cutting edge of communications in the built environment… if you are ‘in the know’ then Environmental Graphic Design (EGD) is a common term to describe our profession but there has been confusion when using this term in general… most [...]

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So with the 2013 SEGD Above the Fog conference wrapped, Brandculture are excited to say they contributed, along with one of our preferred suppliers, in more ways than one. Not only did our MD Stephen Minning thoroughly enjoy his time in the beautiful city of San Francisco and the motivational speakers at the conference, he [...]

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Remember the time?

July 25, 2013

Can you remember the moments in your past that have helped shape your future? Or the times that were special only to you and were never shared?  The Heritage Awards offer unique opportunity to showcase the work of individuals, community groups, government departments and corporations who have completed projects promoting the conservation of Australia’s built, [...]

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  It’s no secret here at BrandCulture that we love what we do and thrive on a challenge! Like all our great design jobs there’s always a method to the madness. Our portfolio section showcases all our well considered environments, branding and wayfinding projects however you only get a glimpse of the final product. The [...]

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Here is a follow on post from our earlier Vector Graphics and Anamorphosis post. The Cubic Group installation is currently underway. To prepare for the installation of the Cubic Group project The BrandCulture Team constructed a model showing the linework and how it would appear on each window (see above). Various materials, such as the perspex cialis [...]

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Anamorphosis Graphics

February 9, 2011

BrandCulture are working on a new environmental branding project for Cubic Group where we have taken some of their key projects and applied them to the glass walls of their offices and meeting rooms. Each room has a different project which includes; ATO, Jessie Street Centre, Parramatta / Pinnacle Office Park, North Ryde / Sydney [...]

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George Weston Foods

January 21, 2011

George Weston Foods have recently moved into a completely new branded office environment. BrandCulture were recruited in April 2010 by the Marketing and Innovations Director, John Wardley to work closely with Caroline Egan-Strang who was the Director of People and Culture at the time. BrandCulture were recommended above several competitors for our ability to understand [...]

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