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The xyznetworks Branded Environment is a creative and fun place to work, the network brand underpinning the channel Brands throughout the offices.
The boardroom entrance is wrapped by Lenticular panels displaying the Brand Values that appear and disappear as you move though the reception.
As you walk from the lifts through the reception the xyznetworks logo grows until complete when you are standing at the reception counter, at the same time the Brand Values come onto full display.
The music channels meeting room as wrapped in the channels logos and capture the sentiment of ‘in the moment’, the essence derived from a cross section of staff opinions. The inside can be used as a white board for brainstorming while the door has a clear area to aid visibility.
The Arena TV meeting room Brand Graphics follow the same design format with a different colour reflecting the Arena TV Brand itself.
An image reflective of the Discovery Channel Brand is cleverly integrated into the seclusion graphics.
Updateable panels feature on the end walls above all channels featuring the current talent.
A shattered image treatment captures the feeling of movement in these images, the concept ’static motion’.
The power blades were used to reinforce the premium talent and personalities that make up each channel.
A specific lighting system was integrated to focus on these graphics and lower the lighting elsewhere in the office to create the required ambience.
The xyznetworks Branded Environment is a creative and fun place to work, the network brand underpinning the channel Brands throughout the offices.
The brand identity and brand values of XYZNetworks had never before been rationalised in a 3D environment, until recently when they re-located to a new site on the Foxtel campus in North Ryde, Sydney. The interiors were created by Project Control Group (PCG) to suit the functional requirements of the company with BrandCulture engaged to inject into the workspace, the essence of each of the brands that are housed within XYZNetworks.
The brief required bringing all the channels together under one roof, while retaining their individual identity and culture. It was essential to capture the essence of each channel within the environment, given the high originality and diverse content delivered by each.
By developing all the branded environments simultaneously, BrandCulture was able to give ownership of each area to the channels while retaining a connection between the brands that literally met in the middle. The reception area and boardroom form a central hub, reflecting the collective values of XYZNetworks’ brand. XYZNetworks’ branding is infused into all the channel environments, with each area maintaining a complete adaptable signage system, uniquely designed to be updatable and to reflect the perpetually changing content of each channel. This system of updateable graphics provides a cost-effective solution that ensures the environment reflects the current programming and is inspirational to staff and visitors alike.
Excerpt taken from the XYZnetworks website 10.8.09
XYZnetworks is jointly owned by Australia’s major subscription television platforms FOXTEL and AUSTAR. Of the eleven channel brands in its portfolio, seven are owned and operated: The LifeStyle Channel, LifeStyle FOOD, Channel [V], [V]2, Max, Country Music Channel and The Weather Channel. XYZnetworks also distributes global powerhouse Discovery Channel and partners with kids mega brands Nickelodeon and Nick Jr.
Read more: http: xyznetworks
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