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	<title>BrandCulture &#187; SYDNEY WATER</title>
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	<link>http://brandculture.com.au</link>
	<description>Innovation</description>
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		<title>Glass wayfinding dots</title>
		<link>http://brandculture.com.au/glass-wayfinding-dots/</link>
		<comments>http://brandculture.com.au/glass-wayfinding-dots/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 10:00:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=2291</guid>
		<description><![CDATA[Clear resin &#8216;droplets&#8217; are applied to the glass exteriors of the meeting pods throughout the building.
]]></description>
			<content:encoded><![CDATA[<p>Clear resin &#8216;droplets&#8217; are applied to the glass exteriors of the meeting pods throughout the building.</p>
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		<title>Sydney Water brandwall</title>
		<link>http://brandculture.com.au/sydney-water-brandwall/</link>
		<comments>http://brandculture.com.au/sydney-water-brandwall/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 07:30:40 +0000</pubDate>
		<dc:creator>BrandCulture</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=2275</guid>
		<description><![CDATA[The Brand Wall represents the current thinking around how the Sydney water brand is committed to improving in all aspects of its business.
]]></description>
			<content:encoded><![CDATA[<p>The Brand Wall represents the current thinking around how the Sydney water brand is committed to improving in all aspects of its business.</p>
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		<title>Sydney Water branding comms</title>
		<link>http://brandculture.com.au/sydney-water-branding-comms/</link>
		<comments>http://brandculture.com.au/sydney-water-branding-comms/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 03:50:51 +0000</pubDate>
		<dc:creator>BrandCulture</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1893</guid>
		<description><![CDATA[The panels were specifically made to suit the perforated wood paneling. Posters are printed on a thin rigid substrate and inserted from the top giving the effect of seamless edges all round.
]]></description>
			<content:encoded><![CDATA[<p>The panels were specifically made to suit the perforated wood paneling. Posters are printed on a thin rigid substrate and inserted from the top giving the effect of seamless edges all round.</p>
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		<title>Sydney Water building lobby</title>
		<link>http://brandculture.com.au/sydney-water-building-lobby/</link>
		<comments>http://brandculture.com.au/sydney-water-building-lobby/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 01:38:26 +0000</pubDate>
		<dc:creator>BrandCulture</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1880</guid>
		<description><![CDATA[The concept &#8220;The journey to Parramatta&#8221; &#8211; the ground floor represents the old Headquarters located in the Sydney CBD and the top floor of the building the new home in Parramatta.
The names of parks and bays are used on&#8230;]]></description>
			<content:encoded><![CDATA[<p>The concept &#8220;The journey to Parramatta&#8221; &#8211; the ground floor represents the old Headquarters located in the Sydney CBD and the top floor of the building the new home in Parramatta.</p>
<p>The names of parks and bays are used on meeting rooms located on the floor corresponding to that particular stretch of river.</p>
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		<title>SW car park floor colours</title>
		<link>http://brandculture.com.au/sw-car-park-floor-colours/</link>
		<comments>http://brandculture.com.au/sw-car-park-floor-colours/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 11:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1486</guid>
		<description><![CDATA[Floors are identified by different colours to aid wayfinding.
]]></description>
			<content:encoded><![CDATA[<p>Floors are identified by different colours to aid wayfinding.</p>
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		<title>SW car park traffic signage</title>
		<link>http://brandculture.com.au/sw-car-park-traffic-signage/</link>
		<comments>http://brandculture.com.au/sw-car-park-traffic-signage/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 11:10:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1484</guid>
		<description><![CDATA[Traffic is informed en route of their location within the building.
]]></description>
			<content:encoded><![CDATA[<p>Traffic is informed en route of their location within the building.</p>
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		<title>SW car park lifts</title>
		<link>http://brandculture.com.au/sw-car-park-lifts/</link>
		<comments>http://brandculture.com.au/sw-car-park-lifts/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 11:07:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1482</guid>
		<description><![CDATA[A journey is created and visually mapped out across the car park to clearly identify access points.
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			<content:encoded><![CDATA[<p>A journey is created and visually mapped out across the car park to clearly identify access points.</p>
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		<title>SW compactus detail</title>
		<link>http://brandculture.com.au/sw-compactus-detail/</link>
		<comments>http://brandculture.com.au/sw-compactus-detail/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:40:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1479</guid>
		<description><![CDATA[A 42 meter montage of images are stylised with a coarse screen with integrated signage.
]]></description>
			<content:encoded><![CDATA[<p>A 42 meter montage of images are stylised with a coarse screen with integrated signage.</p>
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		<title>SW heritage explanation</title>
		<link>http://brandculture.com.au/sw-heritage-explanation/</link>
		<comments>http://brandculture.com.au/sw-heritage-explanation/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:34:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1477</guid>
		<description><![CDATA[The images throughout the environment are put into context on a wall in the main breakout floor of the building.
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			<content:encoded><![CDATA[<p>The images throughout the environment are put into context on a wall in the main breakout floor of the building.</p>
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		<title>SW meeting room 3</title>
		<link>http://brandculture.com.au/sw-meeting-room-3/</link>
		<comments>http://brandculture.com.au/sw-meeting-room-3/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:24:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SYDNEY WATER]]></category>
		<category><![CDATA[Sydney Water - Parramatta Head Office]]></category>

		<guid isPermaLink="false">http://brandculture.com.au/?p=1475</guid>
		<description><![CDATA[Meeting room heritage graphics feature as a variety of colours alternating throughout this brand environment.
]]></description>
			<content:encoded><![CDATA[<p>Meeting room heritage graphics feature as a variety of colours alternating throughout this brand environment.</p>
]]></content:encoded>
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