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The Brand is bought to life through the main reception in Origins Melbourne’s CBD office at Collins Street.
There is visibility of the reception waiting area through the ‘energy circles’, when used for training purposes this is particularly useful.
The main meeting rooms have a level of seclusion using a translucent film printed with the brand graphics. A smaller version of what’s on display in the reception area.
Colour coordinated graphics and interior finishes create a continuous Branded Environment for Origin Energy.
Calming images of the natural environment appear on walls throughout the office on all floor and differ by colour treatment dependent of the surrounding finishes.
The Brand is bought to life through the main reception in Origins Melbourne’s CBD office at Collins Street.
Origin Energy presented BrandCulture with an ideal opportunity to characterise their brand through the built environment. BrandCulture worked closely with Project Control Group (PCG) to create the right environment to meet the needs and reflect the values of this long-established company.
The Reception area in the Collins Street, Melbourne office is fresh and sophisticated with brand graphics incorporating the ‘energy circles’ of the corporate identity, allowing a visual connection between the reception waiting area and boardroom. When the busy boardroom is in use, visitors to reception can observe boardroom activity without distracting the occupants.
Origin’s environmental branding has been translated across five levels throughout the entire office complex. The ‘energy circles’ subtly printed on semi-translucent film act as a seclusion zone from either side of the glass but keep the areas open, reflecting the transparent corporate culture within Origin Energy. Each floor has a designated colour for ready identification, with both the ‘energy circles’ and specific images used to ease orientation and create a distinct point of difference.
Excerpt taken from Origin Energy website 2.9.09
Origin is a top 50 ASX listed company involved in gas and oil exploration and production, power generation and energy retailing.
Snapshot of Origin Energy
- 140-year history
– Almost 4000 employees in Australia, New Zealand and the Pacific
– More than 3 million customer accounts in Australia and the Pacific
– More than 105,000 shareholders.
Origin owns, develops and procures energy and related products and services to provide customers with better choices to meet their energy needs.
Read more: Origin Energy
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