MIRVAC WA

 

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THE LAB

The brushed stainless steel logos adorn both the 2-pac polyurethne and raw timber wall in the lift lobby. Setting a suitably high quality finish suited to the Mirvac brand.

Mirvac WAs new office is an inspired, engaging and hospitable environment to do business. Mirvac-Fini only recently released its namesake connection with the heritage of Fini Group when this new office was built. Fini was a brand well known for a tradition of producing high-quality construction, making it a perfect fit with the Mirvac brand, BrandCulture took this as the cue to creating the branded environment.

The brief was to differentiate the environment to reflect the local culture and independence that Perth has within Australia and consider a new way to reflect the ‘living line’ and brand values. The office required an independent identity whilst remaining true to the Corporate Brand, geyer created the interior and worked with BrandCulture to bring the brand into context through the environment. This was important for the employees at Mirvac after being rebranded and relocated within a short period of time, keeping the culture strong was paramount to the company.

The ‘living line’ concept had been used in the Sydney office to great effect and again formed the backbone to this branded environment albeit in an edgier, more graphic form. In the lift lobby two stainless steel logos on 2-pac polyurethane and raw timber walls lead you into the reception where you find a wall of awards.  The ‘living line’ starts in the reception and leads you through the office across tiled and carpeted floors traversing walls, wooden beams and glass meeting rooms to ceiling tiles and down pin boards creating a sense of connectivity. The line connects all of the meeting rooms and spaces, each named after a landmark project.

Throughout the environment the brand values are infused in the use of finishes and materials. The names of meeting rooms are cut into the carpet as you enter. The meeting tables located within the main working spaces are denounced by graphics on the ceiling moulded into the ceiling tiles. The large floor to ceiling pin boards and timber ceiling beams in the breakout incorporate laser cut anodised aluminium inlays and wraps that reveal the raw materials.



Excerpt taken from the Mirvac website 11.8.09

Mirvac is a leading integrated real estate group, listed on the Australian Securities Exchange (ASX) with activities across the investment and development spectrum. Established in 1972, Mirvac has more than 37 years of experience in the real estate industry and has an unmatched reputation for delivering quality products across all of its businesses.

INVESTMENT – Mirvac Property Trust (MPT), part of the stapled entity of Mirvac Group, has a diverse portfolio of 57 investment grade assets. The portfolio includes commercial offices, retail centres, industrial properties and carparks, leased to quality tenants including leading Australian and international companies.

DEVELOPMENT – Mirvac is one of the leading brands in the Australian development and construction industry and has a proven track record of delivering innovative and quality products that exceed customers’ expectations.

For over 37 years, Mirvac has produced some of Australia’s most renowned residential projects including Magenta Shores on the Central Coast, NSW; Walsh Bay in Sydney, NSW; Ephraim Island on the Gold Coast, QLD; Yarra’s Edge, VIC; and The Peninsula at Burswood in Perth, WA. Meticulous planning, knowledge, and a stringent control of design and construction means customers receive the quality they expect and deserve. Click here to view the latest Mirvac properties for sale.

Read more: Mirvac

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