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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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  Consumers are increasingly favouring items that go beyond ownership and extend to meaningful experience. Keen to harness this trend and drive increased sales, retailers are coming up with innovative ways to create a new kind of shopping experience where online and offline fuse: they’re no longer discernible spaces or experiences, but in fact a […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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It’s always nice to receive some recognition for our work, especially in an industry rich with talent. BrandCulture enjoyed sharing the podium at this years Sydney Design Awards (The Design 100) – picking up Silver in the Environmental Design category for our ‘Brilliantly Connect Future‘ Telstra project. The DESIGN 100 is a global community of 75,000 […]

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    This week BrandCulture had the pleasure of attending BJ Ball Papers’ ‘The Sub Divide’ book launch, held at Frost Collective’s new headquarters in Redfern. The publication was developed by a collective of specialists dedicated to their creative talents, curated, designed & directed by Grosz Co.Lab in Melbourne and developed for BJ Ball Papers. The Sub Divide publication is […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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  To shed light on the value of design, we asked Julian Frood, Environmental Designer at BrandCulture, how he sees the world as a designer and problem solver. Jules has been part of our team at BrandCulture since 2013, and today he’s one of our most talented environmental designers. He’s also a daydreamer, film buff, […]

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While we love our wayfinding and environmental graphic design, it’s always massive fun to work on a project at the edges of the branding field. While we can’t share the client that this is for just yet, we recently reviewed the pouring of a set of annual award trophies designed by BrandCulture. … yes, you […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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Pixel Perfect

July 28, 2016

We are excited to share photos of our latest branding and environmental graphics project for Atlassian. We were faced with the challenge of implementing temporary graphics into a narrow corridor covered with heritage tiles, requiring a product that would not damage the tiles and could be removed easily. Click here to view our timelapse of the entire installation The […]

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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Yes we all do, thanks to some great designers who were able to create a global visual language capable of enabling the whole world to reach their favourite teams without having to know the specific language of the Olympic host nation. Who wouldn’t find it difficult to get to the fencing pavilion in a foreign country […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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FWOW – SITE STORIES

October 15, 2015

In January 2014 the Telstra brand bought to life their new brand strategy, ‘Creating a Brilliant Connected Future for Everyone’. To coincide with the launch, the redevelopment of the corporate space was formed at 400 George Street, Sydney. This lead to a great opportunity to infuse the brand within the physical space and represent a uniquely ‘Telstra’ experience. We were […]

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Ghost Houses

October 8, 2015

Just on three and a half years ago BrandCulture were approached by Marrickville Council to assist in the interpretive signage for the new SES centre at Sydenham. The site has a poignant history and was only available due to the demolition of a large residential area when Sydney Airport’s third runway was built in 1995. […]

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Beam Me Up, Scotty

September 24, 2015

Colour, form, music and sound. These terms epitomised the BEAMS arts festival. Four years since its inception in Chippendale, the theme of this year’s festival was Phenomena; and it truly was a phenomenal experience. The Chippendale Creative Precinct (CCP) has reinvigorated the once overlooked suburb, transforming it into a community hub and pioneering creative collaboration. […]

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Future Retail Trends

September 20, 2015

While attending the SEGD Be | Branded Environments events recently held in LA, an interesting observation was made by Hillary Jaye and Tom Horton of Gensler, looking at consumer culture and the future of retail with particular focus on retail trends. Take for example Starbucks Coffee, the largest coffee house company in the world, with 22,551 stores in 65 countries and […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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With mid year annual trade shows in full force, it got us thinking about a project we did last year for the Telstra Executive Team (TET) Summit. We were engaged to design an experience centered around ‘activity based’ working environments being introduced to the head office at 400 George Street office. This gave the executive teams a […]

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Feeling Blu?

June 4, 2015

With the announcement that Bluleader was moving offices from their North Sydney HQ to the building next door, BrandCulture were engaged to provide design recommendations on the interior design fit out. This included a welcoming reception area, nestled between two private and full height glass meeting rooms, known as ‘Skyboxes’. It was important that the brand refresh for Bluleader leveraged from the origins of their […]

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In 2012 Telstra underwent a major brand relaunch, moving to a world of colour – to better represent the diversity of people, customers, products and services. BrandCulture were engaged to implement the brand refresh into the headquarters at 400 George Street, Sydney. The special materials reflect brand personality within energetic dichroic films and brand infused anodised […]

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This week BrandCulture joined esteemed company with the SEGD – Society of Experiential Graphic Design announcing the Top 20 Wayfinding Projects Since 2000.  We are greatly honoured that Find and Discover which we designed in 2010 for long time client University of Technology, Sydney was selected. BrandCulture worked closely with Gardener Wetherill Associates to deliver a functional and dynamic environment. The main workshop […]

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A Sign of Technology

February 26, 2015

  Smart Totem Installation from BrandCulture on Vimeo. Earlier this week BrandCulture oversaw the installation of the first of a series of wayfinding totems at the University of Technology, Sydney. The culmination of two years design and development, the totems evolved substantially from the Frost* design concepts whilst retaining the intent and distinctive colour. Ensuring the complex geometry […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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Live local, think global

February 13, 2015

We created communication graphics, messaging and selected material components for Nakama, The Global Recruitment Business head quarters in Sydney, which shaped the visitors behaviour and experience in a way that fits with their operational and functional objectives. It also supports their offering as a global network that helps relocate talent around the world. (Na-ka-ma) is […]

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Keeping the flow

February 5, 2015

The people at Sydney Water work hard to keep this beautiful city flowing with clean water. There’s a lot going on behind the scenes and underground that we often take for granted, The North Head Treatment Plant in Manly is a sustainable and innovative operation vital to our community, agriculture and land rehabilitation.  BrandCulture recently created […]

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Just a friendly reminder that entries for this years SEGD Global Design Awards are due on the 31st of January 2015. Late deadline is February 14th 2015. The SEGD Global Design Awards honor a wide range of projects, from interactive multi-media environments to complex hospital wayfinding systems, and from museum exhibition design to three-dimensional brand expression. Retail […]

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  University life is tough for a student… juggling lectures, tutorials, a part-time job, study, finding new friends, not to mention finding their way through a large campus! A year ago, BrandCulture embarked on a project to unify the University of Technology, Sydney campus through a wayfinding strategy as part of the UTS Masterplan. Along […]

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Amidst the Noise

November 27, 2014

  BrandCulture were excited to see the showcase of creative process and practice of the 2014 design exhibition at TAFE Enmore. We saw a great diverse range of talent; interior design, industrial design, film, graphic design and more…. From concept, design processes, logistics and installation. Enmore TAFE is where Ellen Young graduated, BrandCulture’s Creative Director, […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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Fast Forward

October 9, 2014

BrandCulture were excited this week when researching ‘Immersive Moments’ to stumble across a true sensory-challenging space for a retail experience located in Shanghai. Digital designers HUSH and architects Marc Thorpe Design approached this project by integrating the physical space and digital content together to create an all-encompassing experience for Under Armour’s customers. The retail space contains a light tunnel entrance followed by an amplified […]

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Cascading Words

September 18, 2014

  The work BIT.FALL is created by German artist Julius Popp turns water into a bearer of information. A computerised control system converts drops of water into a curtain of moving graphics, so that the falling droplets form typography for a brief moment before dissolving as they continue to fall. The “cascading waterfall” uses an underlying digital […]

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BrandCulture believe in bringing brands to life, and this is exactly what Adidas has done for their Research and Product Design Centre in Germany. Adidas, with the help of design agency Büro Uebele Visuelle Kommunikation, utilises their office environment as an extension of their brand through the architectural features, environmental graphics, and wayfinding design, inside the […]

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Nothing is Impossible

August 21, 2014

Branded Environments are moving with the times and are taking advantage of the affordability and flexibility of the latest technologies. A great example is what Nike has created in Shanghai, China for their Nike RISE campaign. The ‘House of Mamba’ features a floor inlaid with LED’s and motion sensors to track and visualise player movements. This technology allows it […]

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It’s that time of the year again! SEGD, The Society of Experiential Graphic Design, are holding their annual conference in Atlanta on June 5-7th, themed – CONVERGENCE, Crossing Lines. Our MD Stephen Minning Attended last years ‘Above the Fog’ conference in San Francisco which was a huge success and helped raise both the industry standards, […]

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Today marks a bold step forward for SEGD – the society of leading design professionals at the cutting edge of communications in the built environment… if you are ‘in the know’ then Environmental Graphic Design (EGD) is a common term to describe our profession but there has been confusion when using this term in general… most […]

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So with the 2013 SEGD Above the Fog conference wrapped, Brandculture are excited to say they contributed, along with one of our preferred suppliers, in more ways than one. Not only did our MD Stephen Minning thoroughly enjoy his time in the beautiful city of San Francisco and the motivational speakers at the conference, he […]

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  It’s no secret here at BrandCulture that we love what we do and thrive on a challenge! Like all our great design jobs there’s always a method to the madness. Our portfolio section showcases all our well considered environments, branding and wayfinding projects however you only get a glimpse of the final product. The […]

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Corporate Identity

January 20, 2011

George Weston Foods Limited are part of Associated British Foods plc, they own brands such as Tip Top, Burgen, Abbotts Village Bakery & Jasol, to name but a few of the cheap viagra many everyday brands we all know and love. BrandCulture Communications were entrusted with developing the GWF Corporate Identity to sit well in […]

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The Red Palace

November 25, 2010

BrandCulture have been commissioned to create a new identity for Al Hamra Palace, Riyadh, Saudi Arabia by architects Tropman & Tropman. The palace is currently under extensive renovations with a new museum wing being added. This new destination will be a unique experience for what Riyadh has to offer it’s citizens and visitors alike. Once […]

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