This week, we are thrilled to announce the global launch of Pam Wayfinding – a collaborative platform for architects, designers, faculty and brand managers. The launch includes a fabulous new website and a brand new identity – created by the talented people at Canvas Group – and a series of videos produced by Hank Mango.
Pam is a Sydney-based technology company that makes wayfinding simple, and it was founded by Stephen Minning, Managing Director at BrandCulture.
Excitingly, this week heralds Pam’s expansion in the North American and New Zealand markets, building on its success here in Australia.
BrandCulture and UTS have helped to incubate and trial Pam since its earliest stages of development in 2013, when the university was in the middle of implementing its $1+ billion City Campus Master Plan.
UTS appointed design studios Frost*design and BrandCulture to help implement 8,000 signs across 65 sign types, 19 buildings and 110 floors as part of its $1 billion City Campus Master Plan. To facilitate this process, BrandCulture used Pam, and the software is now transforming the way academics and students find their way around the campus.
Pam is on a mission to replace outdated processes – like continually cross-referencing spread sheets or painstakingly marking up signs on floor plans – with a collaborative tool for designing and implementing signs more efficiently.
The unveiling of Pam 2.0 follows the news that Pam was selected as one of just six companies joining this year’s elevate61 accelerator program in San Francisco, Los Angeles and New York.
Stephen Minning and Stephen Robinson are currently in Los Angeles meeting lots of inspiring mentors and business owners – here they are networking at the Australian Consulate!
Make sure you visit the new Pam Wayfinding website – we’d love to know what you think! For more information about Pam, email email@example.com