Because we are not pigeon-holed as an advertising agency, graphic design company or experiential brand marketers, you will notice that we do things differently. BrandCulture takes a business approach to the art of good design, we deliver on a need. You will find our processes transparent and our attitude down-to-earth. BrandCulture was established from a belief that design is a powerful and often under-utilised business tool that companies can use to achieve a strong brand presence, particularly through the built environment. We are market leaders in Environmental Branding, Wayfinding and Branding Strategy, taking an innovative business approach to finding excellent creative solutions for our clients.
Working with the best brands in Australia and Asia Pacific, BrandCulture creates exciting Branded Environments, Visual Communications and Wayfinding Systems to create unique experiences that people remember and connect with. Our work helps brands achieve distinct competitive advantage in complex environments such as retail, corporate, residential and public developments. We understand what it takes for creative ideas to work in complex situations with multiple stakeholders and we understand the crucial factors affecting your business and your brand. We have a proven track record to make big things happen for companies and their brands. However we are flexible enough to focus on your immediate needs and innovate constantly as we hit barriers and work with you to produce results on schedule. Our team constantly pushes the boundaries to bring ingenious ideas to realisation.
Over the past decade our Managing and Creative Director of BrandCulture Stephen Minning has created an eclectic mix of branded environments for Australia’s top 100 companies. His strength lies in strategic creative thinking combined with a comprehensive knowledge of old and new production techniques. Working closely with industry leaders and innovators, Stephen brings an unheard voice to brands through the built space so they can be experienced in new and innovative ways creating emotional connections with the people who live, work, shop and play in these environments. Stephens background is in Advertising and Branding and his career has given him the opportunity to experience a diverse range of cultures in Europe, America and the Middle East with his work winning a number of internationally recognised awards and showcased in numerous publications regularly.
Our Account Director Gordon Eckel has ten years experience delivering first rate marketing campaigns for clients in the corporate, music and advertising industry through multiple experiential and branded events. Building teams and client management is second nature and a passion for Gordon. He has an ability to uncover branding opportunities and positioning insights for our clients, he’s the glue in the client/studio relationship. Since joining the BrandCulture team, Gordon has worked with George Weston Foods, CBA, Westfield, Sydney Water, MLC, Verizon and Barangaroo to name just a few. Gordon is Chairman of the Young Garvan Committee where he has been involved for over 8 years.
Behind every successful brand there is strong relationship between a company’s vision and values and the beliefs about the company held by employees, customers and external stakeholders. The more consistently an organisation’s vision, culture and communication is represented, the stronger the brand. BrandCulture is your business partner dedicated to helping you build, realise and manage the way your brand achieves this in complex environments. We apply critical business sense with leading-edge design knowledge and creativity to align the elements of your brand and bring it to life. We partner with you to define your brand to the world, optmising the impact at every opportunity and satisfying people’s expectations and desires each time they interact with your brand.
Good brands know they need to communicate to all stakeholders, whether a customer, supplier, staff member or government relationship. BrandCulture draws on an extensive knowledge of branding environments for a wide variety of clients and distinctly different design solutions to ignite ideas that present your company in the best possible light.
Companies that know how to develop and leverage their brand using the wide range of touch-points and media already available to them can quickly gain the advantage over competitors and take control of their future. BrandCulture brings ingenuity and creativity into Branded environments, Wayfinding and Communications Strategy, to carve out unique opportunities for people to connect with your brand.
Like many forward-thinking businesses, BrandCulture is committed to sustainable design and corporate social responsibility. We support Green Star, the Green Building Council of Australia’s (GBCA) environmental rating system for buildings. With extensive experience designing in compliance with Green Star guidelines, BrandCulture is highly competent and confident in creating sustainable design solutions that add credibility and meaning to the values and practices of your company.
We recognize that through a commitment to environmental sustainability and social responsibility, companies can not only enhance their reputation but also increase job satisfaction amongst staff and increase customer loyalty. Through brand association with like-minded organisations this can create new business opportunities.
BrandCulture takes pride in offering responsible, sustainable design as a key element in the way we do business. We have green polices in our work environment, not only so we can ‘walk the talk’ but to make a difference and reduce as much waste and carbon emissions as possible.
Australia leads the world in charity donations per capita of our population versus the money given to organisations and people who need it the most, BrandCulture is proud to be part of this strong and sharing culture. We know that people can sometimes find themselves in a difficult situation which is often out of their control, whether financial, mental health or disease, the list goes on… we support several charities throughout the year and will continue to do so.
The Lab is a resource for anyone interested in graphics and communication influencing the built environment; architects, interior designers, property developers, marketing people and brand guardians. We invite you to join and make comment …
BrandCulture believes in staying competitive and engages in research and development with like minded companies during the course of our projects. We find innovative ways of manipulating a wide variety of materials and printing techniques so we can create bespoke branded environments for our clients.
We are always looking for collaborators and welcome interest from other companies and individuals who believe they can contribute in some way. Anyone can share their knowledge, expertise and professional opinions by adding to ‘the lab’ posts and may indirectly influence the outcome of our projects.
We see things everyday that are inspiring and now have the opportunity to share the experience on the blog area of our website ‘the lab‘. We create posts from photos of projects in progress or just inspiration from the research we find. These may include scans from magazines and books, web links and other stuff that we find interesting.
We work on a variety of projects, occasionally with Brand but often we are part of the project delivery team. Whether building a brand, marketing a product or creating environments, our aim is always to create original, memorable and enjoyable experiences.
More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey … Continue reading
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