Desktop Create Awards
BrandCulture’s work for George Weston Foods features in the recent September Desktop magazine.
BrandCulture was a finalist in the Desktop 2011 Qantm Create Design Awards for the Identity Branding work done earlier in the year for George Weston Foods.
BrandCulture created a new Corporate Identity for George Weston Foods – a part of Associated British Foods, a company that has an annual turnover of around $11 billion. In fact 90% of Australian households consume one of their products every day so we all know their consumer brands; Tip Top, Abbotts Village Bakery, Golden Crumpets, Wagon Wheels, Bazaar, Don Smallgoods and there are also a fair few commercial brands like Jasol, KP Castlemaine, Top Taste and Cereform.
The identity needed to respect these brands in their new office environment but at the same time position it as a contemporary leading Australian Corporation. The new line is ‘ the best food in the business’ – Read more…
Share Via:
Tag Cloud
Tag Cloud
Tag Cloud
Tag Cloud
Tag Cloud
Clients
Portfolio
The Lab
&
BrandCulture is a member of
-
Privacy Policy
BrandCulture Communications Pty Ltd (BrandCulture) collects information provided by users of this website in a database. BrandCulture may use this information to generate follow-up messages and statistical reports. BrandCulture does currently not share or sell this information to third parties. By using this website you agree to BrandCulture owning this information.
BrandCulture Communications is an ethical service based company and our staff belive in corporate social responsibility and do not intend to offend with our work or opinions, if you would like to make comment please email your concerns to info@brandculture.com.au.
BrandCulture staff and members of this website can make comments and may reference images and content from other websites and other forms of media. The copyright of this content remains with the original publisher who will (where possible) be referenced in connection with the referenced piece. If you believe there are any copyright infringement issues or would like to ask a question about anything on the website please contact info@brandculture.com.au.
-
Disclaimer
Access to and use of this Internet Web site (referred to as this “Site”) is governed by the terms and conditions set forth below, as well as any applicable laws, statutes, ordinances and regulations. By browsing, visiting or otherwise accessing or using this Site, you agree to abide by the terms and conditions set forth below. As used in this Site, the term “BrandCulture” is intended to include BrandCulture Communications.
Copyright Notice
This Site is protected by the copyright law of Australia, and may be protected by the copyright laws of other countries and jurisdictions as well. Except as specifically permitted in accordance with the terms and conditions governing use of this Site, any copy, other reproduction, display, performance or retransmission of all or any of the contents of this Site is strictly prohibited. All rights reserved. Please see the section below entitled “Notice Concerning the Use of Documents, Images and Information on this Site.”Use This Site at Your Own Risk
Every user who visits this Site does so at her or his own risk. BrandCulture Communications makes no representations or warranties of any kind as to (a) the accuracy or completeness of the information or materials contained in this Site, and assumes no responsibility for any errors or omissions in the contents of this Site (which may include factual or typographical errors and/or technical inaccuracies); (b) the availability for use of any copyrighted, trademark or otherwise proprietary materials of third parties which may appear in this Site; (c) the presence or absence of computer viruses or other bugs which third parties may embed in or attach to this Site without BrandCultures knowledge or consent; (d) any software made available for downloading, copying or other use through this Site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this Site. Regarding communications with BrandCulture through this Site, BrandCulture makes no representation or warranty concerning the security of any data transmitted to BrandCulture, including information relating to potential employment or applications therefor, or any other matter. BrandCulture shall treat any data or information transmitted to BrandCulture through this Site as non-confidential and non-proprietary. Neither BrandCulturenor any other party involved in the creation, production or delivery of this Site, or whose materials or information appear in this Site assumes or accepts any liability, regardless of whether based on contract, negligence, intentional wrongdoing or liability without fault, for any costs, losses, damages (whether direct, indirect, compensatory, special, lost profits, liquidated, consequential or punitive), arising out of or in any way in connection with the user’s access to, browsing of or use of this Site or any of the contents of this Site, without regard to the source of such contents, or with the unavailability or failure of performance of this Site for any reason.Notice Concerning the Use of Documents, Images and Information on This Site
Documents, Images and Information Proprietary to BrandCulture, including the contents of descriptions of BrandCulture businesses, biographical descriptions of its representatives and personnel, press releases and other public notices, together with any associated graphic elements (collectively referred to as “BrandCulture Materials”), may be copied, reproduced, downloaded or otherwise used provided the following terms are adhered to strictly: Copyright notice in the form ” 2004 BrandCulture Communications. Used With Permission. All Rights Reserved.” must appear in every copy or reproduction of such BrandCulture Materials. The BrandCulture Materials may be used solely for non-commercial purposes such as informational, entertainment and personal use, and shall not be further copied, uploaded to any network, intranet or Internet, rebroadcast or retransmitted, or otherwise disseminated in any medium without the express written permission of BrandCulture. The BrandCulture Materials may only be used in their entirety, without alteration, editing, condensation or editorial comment, and any graphical elements contained in the BrandCulture Materials may not be used separately from the other elements with which they are associated. The BrandCulture Materials shall not be used to ridicule, disparage, harass or annoy any client of BrandCulture. No other use of BrandCulture Materials shall be permitted. The BrandCulture Materials available for use as set forth above do not include the design, layout, arrangement or distinctive elements of this Site, or of any other Internet Web site maintained by BrandCulture or its divisions, subsidiaries or affiliated companies.Documents, Images, Information and Other Materials Proprietary to Others The contents of this Site may from time to time contain documents, images, information and other materials not proprietary to BrandCulture, such as photographs, clip art, film clips, musical passages, audio track or sound effect elements, or the names, tradenames, trademarks, logos or designations of third parties (including present and past clients of BrandCulture or its featured personnel). All such materials will be referred to as “Non-BrandCulture Materials.” Non-BrandCulture Materials may also include from time to time articles, data, information, images, artwork, graphics, music, audio or other elements published in newspapers, magazines or other media or venues, and may include the name, tradename or trademark of the medium or venue in which such materials were published. Any use whatsoever of any Non-BrandCulture Materials is strictly prohibited unless the prior written permission of the appropriate third parties has been secured.
Links
For the convenience of users of this Site, one or more links to other Internet Web sites may appear from time to time. Except for Internet Web sites maintained by divisions of BrandCulture, the Internet Web sites to which links are provided in this Site are not under the control of BrandCulture. BrandCulture assumes no responsibility for the contents of any non-BrandCulture-linked Internet Web site, or for any potential damage arising out of or in connection with the use of any such link. In addition, the existence of a link between this Site and any other Internet Web site is not and shall not be understood to be an endorsement by BrandCulture of the owner or proprietor of the linked Internet Web site, nor an endorsement of BrandCulture by the owner or proprietor of such linked Web site.Unsolicited Materials
Please note that it is a policy of BrandCulture not to accept or consider unsolicited creative, production-related or other materials of any kind. BrandCulture will consider any and all materials, including proposals, ideas, concepts, drafts, rough cuts or finished work product submitted through this Site, not to be confidential or proprietary and to be freely available for use without compensation or payment of any kind.Software
Any software made available for downloading, copying or use through this Site is proprietary to the individual or entity making such software available. Downloading, copying or other use of such software is subject to the terms and conditions of the software licensing agreement relating to such software.
